CRM Marketing Lead: Data-Driven Campaigns & CX

ao.com; Bolton; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading retailer in appliances and electricals is seeking a CRM Manager to join their Marketing team in Bolton. This role focuses on creating exceptional customer experiences through strategic CRM plans and data-driven campaigns. You will manage the CRM platform, ensure data compliance, and collaborate with various teams to enhance customer engagement. The ideal candidate has hands-on experience with CRM tools and is passionate about using data to inform decisions. This position includes competitive benefits and an inclusive workplace culture.

Benefits

25 days holiday plus bank holidays

5% matched pension contribution

VIP opportunities at AO Arena

Discounted gym membership

Enhanced family leave

Paid charitable leave

On-site parking and breakfast perks

Qualifications

• Hands-on experience with CRM platforms and marketing automation tools.
• Strong analytical skills and ability to spot trends in customer data.
• Excellent project management and communication abilities.
• Knowledge of GDPR and data privacy best practices.
• Ability to manage multiple projects and collaborate with diverse teams.

Responsibilities

• Build and deliver CRM plans that drive customer acquisition and retention.
• Plan, launch, and optimize multi-channel campaigns (email, SMS, etc.).
• Ensure accuracy of customer data and compliance with regulations.
• Manage the CRM platform and integrations.
• Collaborate with marketing, product, sales, and customer service teams.
• Refine customer journeys using A/B testing and data insights.

Skills

CRM platforms

Marketing automation tools

Project management

Communication skills

Data analysis

Tools

Emarsys

Job description

A leading retailer in appliances and electricals is seeking a CRM Manager to join their Marketing team in Bolton. This role focuses on creating exceptional customer experiences through strategic CRM plans and data-driven campaigns. You will manage the CRM platform, ensure data compliance, and collaborate with various teams to enhance customer engagement. The ideal candidate has hands-on experience with CRM tools and is passionate about using data to inform decisions. This position includes competitive benefits and an inclusive workplace culture.