CRM Manager

Motorway Online Ltd; City of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A fast-growing used car marketplace in London is seeking a CRM Manager (Dealer) to optimize the dealer journey. This role involves managing communications via various channels, conducting A/B tests, and working closely with cross-functional teams. The ideal candidate has a strong CRM background and is proficient with tools like Braze and HubSpot. This position offers a full-time employment in a dynamic environment with plenty of room for growth.

Qualifications

• Strong CRM background with hands-on experience.
• Proficiency with CRM tools is a big plus.
• Sharp data analysis skills for A/B testing.
• Excellent communication skills for clear copy.

Responsibilities

• Own the B2B dealer journey end-to-end.
• Design and manage multi-channel communications.
• Conduct A/B testing and analyze campaign performance.
• Coordinate campaign calendar and ad hoc communications.
• Be the voice of the dealer in cross-functional meetings.

Skills

Campaign management

Data analysis

Communication skills

CRM tools proficiency (Braze, HubSpot, Looker)

Job description

About Motorway
Motorway is the UK’s fastest-growing used car marketplace – our award winning, online-only platform connects private car sellers with over 7,500 verified dealers nationwide, who compete to offer the best price. Founded in 2017, our technology makes the process refreshingly easy, earning us an 'Excellent' Trustpilot rating with over 70,000 reviews. We're not just building a platform; we're changing how people sell cars.

Why You Should Join Us

We're after a CRM Manager (Dealer) to join our B2B team. You'll be right in the thick of it, helping us build the best possible experience for the professional dealers who are our key customers. Our job is to make the entire journey for them feel like it's on rails—no stress, no friction. We work closely with the Product, Creative, and Commercial teams, so you'll get a full view of the business and have a real say in how we meet our goals.

The big challenge right now? Figuring out the most effective, automated ways to talk to a network of dealers who all have different needs and backgrounds, making sure we're always sending smart, useful information without being annoying. If you're looking for a place where you can test, learn, and prove what works with tangible business results, you've found it. Think of it like being the air traffic controller for thousands of highly valuable messages: your precision means smooth landings for everyone.

This role would be perfect for a Senior CRM Executive ready for that next step in your career.

What You'll Do

• Own the B2B dealer journey end-to-end, spotting where things are tricky for our customers and fixing them with smart, automated communications.
• Design, build, and manage multi-channel communications using email, SMS, WhatsApp, and in-browser notifications to drive engagement across the dealer network.
• Conduct A/B testing and analysis on all campaigns to continuously improve performance, then report back to the wider business on key takeaways.
• Coordinate the campaign calendar and execute ad hoc communications to align with our frequent product roll-outs and updates.
• Be the voice of the dealer in cross‑functional team meetings with Product, Dealer Marketing, and Dealer Services to make sure their needs are always central to our strategy.

Experience You'll Need To Be Successful

• A strong CRM background with hands‑on experience in campaign management and building out complex customer journeys.
• Proficiency with CRM tools like Braze, HubSpot, and Looker is a big plus.
• Sharp data analysis skills and proven ability to set up and learn from experimentation (like those A/B tests we mentioned).Excellent communication skills—you'll need to write clear, compelling copy and explain your results confidently to stakeholders.
• The ability to fly solo. You’re a curious self‑starter who can manage multiple moving tasks and deadlines without needing constant hand‑holding.

Our Interview Process

• Qualifying Screen with Talent Partner
• Hiring Manager Interview with Head of CRMFinal Stakeholder Interview with Head of Dealer Marketing and member of CRM team/wider marketing team

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Other

Industries: Technology, Information and Internet