Brand Manager

Medicareplus International Ltd; City of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading medical equipment manufacturer in the UK is seeking a Brand Manager to lead digital marketing efforts and support various marketing activities. The ideal candidate has 3 to 5 years of experience in healthcare marketing and a strong ability to analyze customer insights to drive brand success. This role offers a competitive salary and opportunities for professional growth within a dynamic environment.

Benefits

Competitive salary with performance-related bonus

Comprehensive benefits package

Opportunities for professional development

Qualifications

• Experience in brand/product/marketing/customer service within healthcare or medical devices.
• 3 to 5 years of experience in a fast growth environment; wound care and NHS experience is desirable.
• Data-driven with excellent attention to detail.

Responsibilities

• Support all marketing activities focusing on digital, social, and events.
• Plan and execute digital marketing activities and manage events.
• Create content for various platforms to drive corporate branding.

Skills

Digital marketing

Customer insights analysis

Content creation

Communication skills

Account Based Marketing

Education

Degree in marketing, business, or healthcare

Tools

Microsoft Office

CRM (Salesforce)

Job description

At Medicareplus International, we pride ourselves on being a leading force in advanced wound care and infection prevention. Our mission focuses on creating innovative products that enhance patient care and support healthcare professionals. Join us in our commitment to excellence and become part of a culture that values collaboration and innovation.

We are now seeking a Brand Manager, who will support all marketing activities focusing on digital, social and events, with the overall objective of delivering agreed commercial goals. This includes planning and executing the organisation’s digital marketing activities, managing events and exhibitions, supporting the sales and clinical teams, responding to internal and external enquiries, coordinating product launches, and supporting the research and evaluation of our existing and potential customers and markets.

Reporting into the Marketing Manager, responsibilities include:

• Build and enhance the digital and social presence of a the organisation
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews
• Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding
• Liaise with media partners, ad agency, printers and other suppliers for marketing collateral
• Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders
• Develop and launch brand campaigns, in line with strategy to drive the brand vision
• Measure ROI on every marketing activity, track marketing budget, and capture learnings from successful campaigns as well as from less successful tactics
• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches
• Develop market intel and research competitors to be proactive/market responsive
• Run user evaluations on existing products to generate customer testimonials and user testing for new products under consideration

Personal profile:

• Degree educated, ideally in marketing, business or healthcare
• 3 to 5 years brand/product/marketing/customer service experience within healthcare or medical devices. Ideally within a fast growth environment, wound care and NHS experience is desirable
• Business skills including Microsoft Office suite, CRM preferably Salesforce and marketing automation
• Data-driven, analytical and curious with excellent attention to detail
• Experience of Account Based Marketing is desirable
• Professional, confident communicator who is smart in appearance with strong written, presentation and listening skills

Benefits include:

• Competitive salary with performance-related bonus
• Comprehensive benefits package including health and wellness programmes
• Opportunities for professional development and progression within a leading organisation
• A chance to make a significant impact on healthcare outcomes for patients and clinicians

If you think you are suitable for this Brand Manager role, please apply now! This is not just another job; it's an opportunity to influence change and drive success within a company that is dedicated to improving lives!

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Medical Equipment Manufacturing