B2B Product Marketing Manager — AI-Driven Growth (6m FTC)

Wood Mackenzie Ltd; City of Edinburgh; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading analytics firm is seeking a Product Marketing Manager for a 6-month fixed-term contract in Edinburgh. The role involves driving strategic product marketing efforts and developing sales enablement tools to enhance customer value. Ideal candidates should have expertise in B2B marketing and excel at storytelling, stakeholder management, and organizational skills. This position offers a hybrid work environment with flexibility to accommodate global teams, making it a promising opportunity to influence product success.

Benefits

Hybrid working environment

Flexible working hours to accommodate different time zones

Qualifications

• Expert in business-to-business product marketing with a strong focus on customer needs.
• Experienced in managing the product lifecycle from a marketing perspective.
• Ability to articulate compelling customer stories and value propositions.

Responsibilities

• Formulate value-driven customer propositions using market insights.
• Define target market and buyer personas for strategic selling.
• Create sales enablement tools like product playbooks and battlecards.
• Own marketing positioning and messaging across product lifecycle.
• Collaborate with product, marketing, and sales teams for cohesive strategy.

Skills

B2B product marketing expertise

Product lifecycle management

Excellent communication

Organizational skills

Stakeholder management

Job description

A leading analytics firm is seeking a Product Marketing Manager for a 6-month fixed-term contract in Edinburgh. The role involves driving strategic product marketing efforts and developing sales enablement tools to enhance customer value. Ideal candidates should have expertise in B2B marketing and excel at storytelling, stakeholder management, and organizational skills. This position offers a hybrid work environment with flexibility to accommodate global teams, making it a promising opportunity to influence product success.