Audience & Data Strategy Leader

IPG Mediabrand; City of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global marketing solutions provider in London is seeking an Associate Director for Audience & Data Strategy. The role involves leading a team to develop and execute audience strategies, managing client projects, and leveraging audience insights. Applicants should have experience in digital marketing, strong communication skills, and familiarity with audience research tools. This position includes a range of workplace benefits and a supportive environment for personal growth.

Benefits

Flexi-leave

Free breakfast and lunch

Early finish Fridays

Core Hours flexibility

Electric vehicle salary sacrifice scheme

Qualifications

• Experience in digital marketing and audience targeting techniques.
• Strong working knowledge in using third-party audience research tools.
• Excellent communication, presentation, and interpersonal skills.

Responsibilities

• Provide leadership and guidance to the team manager.
• Lead audience and data strategy deliverables for key clients.
• Coordinate project tasks with clients ensuring alignment.

Skills

Digital marketing

Audience targeting techniques

Communication skills

Presentation skills

Tools

YouGov

GWI

TGI

Job description

A global marketing solutions provider in London is seeking an Associate Director for Audience & Data Strategy. The role involves leading a team to develop and execute audience strategies, managing client projects, and leveraging audience insights. Applicants should have experience in digital marketing, strong communication skills, and familiarity with audience research tools. This position includes a range of workplace benefits and a supportive environment for personal growth.