Audience & Data Strategy Leader

IPG Mediabrand; City of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading media and marketing solutions firm in London is seeking an Associate Director of Audience & Data Strategy. This role involves developing audience strategies for key clients like Amex and Kenvue, managing project tasks, and collaborating internally to drive impactful solutions. Candidates should have strong expertise in digital marketing, audience insights, and be familiar with tools like YouGov and GWI. This position offers a supportive environment and numerous perks.

Benefits

Flexi-leave

Free breakfast and lunch

Early finish Fridays

Private Medical Insurance

Qualifications

• Experience in digital marketing and audience targeting techniques.
• Strong working knowledge in third-party audience research tools.
• Ability to craft compelling data narratives.

Responsibilities

• Develop and execute audience and data strategies for key clients.
• Manage project tasks, budgets and timelines for client satisfaction.
• Provide training on the Interact platform.

Skills

Digital marketing

Audience targeting techniques

Communication skills

Interpersonal skills

Tools

YouGov

GWI

TGI

Job description

A leading media and marketing solutions firm in London is seeking an Associate Director of Audience & Data Strategy. This role involves developing audience strategies for key clients like Amex and Kenvue, managing project tasks, and collaborating internally to drive impactful solutions. Candidates should have strong expertise in digital marketing, audience insights, and be familiar with tools like YouGov and GWI. This position offers a supportive environment and numerous perks.