ASO Expert Mars 1982 Ltd

Bitbuu Games; Remote; GBP 50,000 - 70,000; Full time

Job summary

A mobile gaming company in the United Kingdom seeks an experienced ASO Lead to enhance its mobile games. The role requires a minimum of 5 years’ experience in the mobile game industry, managing ASO strategies, analyzing performance metrics, and collaborating with various teams to drive user acquisition. The ideal candidate will have deep knowledge of app store algorithms, robust analytical skills, and fluency in English. This position is critical for driving app installs and improving overall game performance.

Qualifications

• 5+ years of experience in the mobile game industry with ASO.
• Experience with app store optimization and analytics tools.
• Ability to analyze statistical data to make optimization decisions.

Responsibilities

• Audit and develop internal frameworks for ASO efforts.
• Review and challenge ASO strategies and roll-outs.
• Set frameworks for measuring and analyzing ASO campaigns performance.
• Conduct competitive analysis and research on ASO.
• Work closely with other teams to tie ASO efforts to results.

Skills

App Store Optimization strategies

Analytical skills

Experience with ASO tools

Project management

Interpersonal skills

Fluency in English

Tools

AppAnnie

SensorTower

StoreMaven

Mobile Action

AppsFlyer

Job description

Experience:

5 years of experience in the mobile game industry with ASO. Market and Publish at least 5 Midcore mobile games

Responsibilities:

• Audit and develop internal frameworks, processes and best practices and lead the ASO efforts across the company, for new and existing products
• Review, challenge and follow-up on the development and outcome of teams’ ASO strategies & roll-outs, by providing expert support, regular health-checks, ad-hoc support and cross project sharing
• Set frameworks for measuring, analyzing and reporting on ASO campaigns performance, and the impact on the user acquisition funnel and performance
• Work in close collaboration with the Product, User Acquisition, Analytics teams to tie ASO efforts to quantifiable results like retention, LTV, ROAS
• Global reporting on ASO activities and their impact on the business performance
• Stay on top of the latest developments in app store optimization on various platforms, including App Store and Google Play
• Conduct competitive analysis and research, staying up to date on the competitive landscape
• Identify, acquire and roll out ASO tools and services throughout the company, manage the relationship with ASO agencies and tools & service providers
• Work on special transversal projects within the team

Skills:

• Previously planned & implemented App Store Optimization strategies for mobile games of different genres, achieving significant app user base growth.
• Deep understanding of ASO, including knowledge of app store algorithms, optimization methods and effective strategies for improving app stores performance and growing app installs.
• Very strong analytical skills, including the ability to analyze statistical data to make optimization decisions, providing data reports analysis and case studies
• Experience with app store optimization and analytics tools and software (AppAnnie, SensorTower, StoreMaven, Mobile Action, AppsFlyer etc.)
• Experience with project management, comfortable multi-tasking in a fast-paced environment
• Ability to manage multiple projects and to identify and prioritize the ones with highest impact at lowest opportunity cost
• Very strong interpersonal skills, including building relationships and collaborating with internal teams in remote locations, and with external vendors
• Perfectly fluent in English