Area Sales Manager

Manitou Group; Northampton; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading machinery company seeks an Area Sales Manager for England and Wales. This role involves developing sales strategies and managing client relationships in the powered access sector. The ideal candidate will have a proven sales track record, negotiation skills, and the ability to work independently. Benefits include a competitive salary with uncapped commissions, a company vehicle, and opportunities for career growth. Apply with your CV and a brief cover letter.

Benefits

Competitive salary

Uncapped commission

Company vehicle

Life insurance scheme

Training and career growth

Qualifications

• Proven track record in sales of powered access machinery.
• Strong commercial awareness and ability to work independently in the field.
• Well-organized, proactive, and results-driven.

Responsibilities

• Plan and deliver a structured sales strategy for your area.
• Identify and engage with new prospects across multiple markets.
• Meet with key decision-makers to understand their requirements.

Skills

Sales experience in powered access machinery

Commercial awareness

Negotiation skills

CRM proficiency

Communication skills

Tools

Google Workspace

Microsoft Office

Job description

Area Sales Manager – Powered Access Machinery

Territory: England & Wales

Company: Mawsley Machinery (Part of the Manitou Group)

Location: Southern half of England and all of Wales

Responsibilities:

• Plan and deliver a structured sales strategy for your area.
• Identify and engage with new prospects across access hire, plant hire, construction and industrial markets.
• Meet with key decision-makers to understand their requirements and offer tailored solutions.
• Secure orders in line with targets and maintain healthy profit margins.
• Keep up to date with market trends, competitor activity, and pricing shifts.
• Build and maintain strong, long‑term customer relationships.
• Conduct regular follow‑ups and site visits to ensure satisfaction and identify further needs.
• Be the key point of contact for enquiries, pricing, and after‑sales support.
• Provide detailed product knowledge and technical advice to customers.
• Manage sales pipeline and update activity through CRM.
• Provide regular updates, territory performance reports, and forecasts.
• Assist with credit control and help ensure timely payments from customers.
• Work closely with service, parts, after‑sales teams and equipment manufacturers to ensure excellent customer experience.
• Coordinate with marketing on events, promotions, and lead generation campaigns.

Qualifications:

• Proven track record in sales of powered access machinery.
• Strong commercial awareness and ability to work independently in the field.
• Confident communicator with strong negotiation and relationship‑building skills.
• Well‑organized, proactive, and results‑driven.
• Proficient in CRM systems; familiarity with Google Workspace, Microsoft Office or similar.
• Full UK driving licence.

Benefits:

• Competitive salary with uncapped commission structure.
• Company vehicle and credit card for business expenses.
• Company life insurance scheme.
• Training, product support and long‑term career growth.

Ready to apply? Send your CV and a brief cover letter to [e-mail].