Account Based Marketing Manager

Unum; Dorking; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading employee benefits provider is seeking an Account Based Marketing Manager to develop and oversee ABM strategies in Dorking. This role involves leading a team, utilizing data analytics for segmentation, and tracking campaign performance. Ideal candidates will have strong people leadership skills and a proven track record in B2B marketing. Expect a generous bonus, private medical insurance, and opportunities for professional growth in a supportive environment.

Benefits

Generous Bonus

Private Medical Insurance

DC pension scheme

Life, medical and income Insurance

Access to remote GP

Nutrition coaching

Personal training

Unlimited mental health support

27 days holiday

Salary sacrifice electric car scheme

Free Shuttle Bus from Dorking Train Station

Qualifications

• Experience in people management and coaching.
• Proven experience with Account Based Marketing.
• Strong understanding of segmentation and personalisation.

Responsibilities

• Develop and implement Account Based Marketing strategies.
• Use data analytics to optimize segmentation.
• Report on performance tracking for ABM campaigns.

Skills

People leadership capabilities

Data-driven decision making

B2B marketing strategies

Segmentation

Customer journey mapping

Job description

Account Based Marketing Manager page is loaded## Account Based Marketing Managerlocations: Dorking, Surrey, UKtime type: Full timeposted on: Posted Todaytime left to apply: End Date: February 5, 2026 (21 days left to apply)job requisition id: 834365Job Posting End Date: February 04We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.## **The role**13 Account Based Marketing Manager X2 Hybrid – 3 days a week in Dorking office Or Basingstoke/Dorking hybrid Unum is a leading provider of employee benefits, and we’re growing fast. To support that growth, we’re expanding our marketing capabilities and sharpening our focus on segmentation, personalisation, and customer experience. We are looking for an Account Based Marketing Manager to create high-impact marketing plans that transform how Unum connects with its most valuable broker and customer accounts. You will lead a team of two direct reports to execute data-driven campaigns and contact strategies that deliver measurable results. Together, you’ll turn insights into action and help us achieve our ambitious growth targets.**Key Responsibilities:** • Develop and oversee the implementation of Account Based Marketing strategies and campaigns to drive acquisition, retention, digital adoption, and engagement objectives. • Lead the use of data analytics and customer insights to optimise segmentation and deliver measurable business impact. • Own reporting and performance tracking for ABM campaigns, providing clear insights and recommendations for continuous improvement.**Skills & Experience:** • Strong people leadership capabilities and behaviours, with experience in people management and coaching strongly desired. • A data-driven decision-maker who thrives on turning insights into action. • Proven experience embedding Account Based Marketing and/or highly targeted B2B marketing strategies. • Strong understanding of segmentation, personalisation, and customer journey mapping.If you’re ready to make an impact, grow quickly and be part of something genuinely transformative, we’d love to hear from you.The successful Account Based Marketing Manager can expect: • Generous Bonus • Private Medical Insurance • DC pension scheme • Life, medical and income Insurance • Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion • 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays) • Salary sacrifice electric car scheme with on site charging facilities. • Free Shuttle Bus from Dorking Train Station#LI-VI1 #LI-HybridAt Unum, we’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life.We’ve built a supportive, where you can be yourself, whilst also being part of a growing organisation. From charity and volunteer opportunities to career growth, your possibilities are endless.If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to [e-mail]:Unum UK# At Unum Group, we’re a Fortune 500 company and leading international provider of workplace benefits and services, helping workers and their families thrive for more than 175 years.# Through our Unum and Colonial Life brands, our company offers disability, life, accident, critical illness, dental and vision insurance; leave and absence management support; and behavioral health services.# Our 10,000+ employees work across operations in the US, UK and Poland, as well as our dedicated Technology Centre in Ireland.# Unum Group is committed to working with and providing reasonable accommodations for any applicant with a disability. If you are disabled and need a reasonable accommodation to participate in the application or hiring process, please contact us by submitting a request .