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Senior ASO Lead — Mobile Games Growth & Strategy
Job summary
A mobile gaming company in the United Kingdom seeks an experienced ASO Lead to enhance its mobile games. The role requires a minimum of 5 years’ experience in the mobile game industry, managing ASO strategies, analyzing performance metrics, and collaborating with various teams to drive user acquisition. The ideal candidate will have deep knowledge of app store algorithms, robust analytical skills, and fluency in English. This position is critical for driving app installs and improving overall game performance.
Qualifications
- 5+ years of experience in the mobile game industry with ASO.
- Experience with app store optimization and analytics tools.
- Ability to analyze statistical data to make optimization decisions.
Responsibilities
- Audit and develop internal frameworks for ASO efforts.
- Review and challenge ASO strategies and roll-outs.
- Set frameworks for measuring and analyzing ASO campaigns performance.
- Conduct competitive analysis and research on ASO.
- Work closely with other teams to tie ASO efforts to results.
Skills
Tools
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.