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Marketo Expert (Freelance, Remote)
Job summary
A leading medical device manufacturing company is seeking a Marketo Expert (Freelance, Remote) to enhance marketing efforts. The ideal candidate will conduct a comprehensive audit of the Marketo database, manage records related to email marketing campaigns, and develop impactful campaigns for medical treatments. Applicants should have strong experience with Marketo and a keen eye for detail. This role offers flexibility and is suitable for mid-senior level professionals.
Qualifications
- Proven experience working with Marketo, including database management, campaign execution, and reporting.
- Strong understanding of data segmentation, email marketing best practices, and lead nurturing strategies.
- Ability to analyze and optimize database records for improved engagement.
Responsibilities
- Conduct a comprehensive audit of the current Marketo database.
- Import approximately 350-400 new records from a past event into the Marketo database.
- Develop and execute an EDM campaign to promote an upcoming webinar.
Skills
Tools
A leading medical device manufacturing company is seeking a Marketo Expert (Freelance, Remote) to support its marketing initiatives. The ideal candidate will be responsible for auditing the current Marketo database, updating records, and assisting with email marketing campaigns.
- Conduct a comprehensive audit of the current Marketo database, including analyzing record counts by country and reviewing collected data fields
- Import approximately 350-400 new records from a past event into the Marketo database
- Develop and execute an EDM campaign to promote an upcoming webinar for a medical treatment product
- Provide ongoing database management and email marketing support on an ad hoc basis
- Proven experience working with Marketo, including database management, campaign execution, and reporting
- Strong understanding of data segmentation, email marketing best practices, and lead nurturing strategies
- Ability to analyze and optimize database records for improved engagement
- Strong communication skills, both written and verbal
- Excellent attention to detail
- Marketo and Salesforce Certified Expert preferred, but not required
- Mid-Senior level
- Contract
- Marketing
- IT Services and IT Consulting
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.