Strategic Demand Generation Director

S&P Global, Inc.; Greater London; On-site; GBP 109,000 - 118,000; Full time

Job summary

A leading global financial information provider is seeking a seasoned marketing professional in Greater London to drive revenue growth through sophisticated marketing initiatives. The ideal candidate will leverage market intelligence and customer insights to enhance campaign effectiveness. Responsibilities include collaborating across teams, optimizing advertising campaigns, and using analytics to measure performance. Applicants should possess a Bachelor's degree and 7+ years of experience in demand generation roles. Competitive compensation and a collaborative environment await talented candidates.

Benefits

Annual incentive plan

S&P Global benefits

Qualifications

• 7 years of experience in sales or revenue/demand generation roles with deep knowledge of the sales funnel.
• Experience in customer journey mapping to orchestrate marketing campaigns.
• Strong organizational skills and ability to manage multiple projects simultaneously.

Responsibilities

• Leverage data-driven insights combined with deep customer and market intelligence.
• Collaborate with cross-functional teams including Sales, Product, and Research.
• Measure campaign effectiveness through comprehensive analytics and reporting.

Skills

Customer-Centricity

Campaign Management

Lead Generation

Analytics and Reporting

Collaboration

Education

Bachelor's degree in Finance, Business, or a related field; MBA preferred

Tools

Marketing automation tools (e.g., Marketo)

CRM systems (e.g., Salesforce)

Job description

A leading global financial information provider is seeking a seasoned marketing professional in Greater London to drive revenue growth through sophisticated marketing initiatives. The ideal candidate will leverage market intelligence and customer insights to enhance campaign effectiveness. Responsibilities include collaborating across teams, optimizing advertising campaigns, and using analytics to measure performance. Applicants should possess a Bachelor's degree and 7+ years of experience in demand generation roles. Competitive compensation and a collaborative environment await talented candidates.