Strategic Content and Research Specialist

Applied Intuition Inc.; Leeds; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A dynamic SaaS company is seeking a Strategic Content and Research Specialist to enhance their position as a thought leader in the higher education sector. You will develop and implement content strategies, conduct market research, and ensure that all communications align with scientific methods. This role involves collaboration with various teams and stakeholders, and offers a vibrant work culture that values creativity and innovation. Benefits include flexible working hours and professional development opportunities.

Benefits

33 days annual leave

Flexible working hours

Home working setup

Learning and training allowance

Enhanced parental leave

Qualifications

• Strategic thinker with a deep understanding of content and brand strategy.
• Proficient in data analysis and interpretation.
• Exceptional copywriting skills with storytelling ability.

Responsibilities

• Develop content and brand strategy.
• Collaborate with stakeholders and subject matter experts.
• Conduct primary research and monitor market trends.

Skills

Content strategy

Data analysis

Copywriting

SEO/AEO/GEO

Education

Relevant degree or equivalent experience

Tools

Data visualisation tools

CRM systems

Job description

Strategic Content and Research Specialist

Leeds, England, United Kingdom; Remote

Hi 👋 we’re Genio. We create beautifully simple learning tools that boost knowledge, skills, and confidence.

• We’re a SaaS scale up and one of the fastest growing tech companies in the North.
• There’s 100+ of us around the UK with our HQ in Leeds.
• Our software is award-winning and used by 100,000s of students at over 800 universities & colleges worldwide.
• We’re growing so we can achieve our mission to support 1 million students to become better learners by 2030.

🚀 About the role

As a Strategic Content and Research Specialist, your role will be to establish Genio as an authoritative, respected, and evidence-based thought leader within the higher education space.

You will ensure all external communications about learning science, best practices, and the efficacy of Genio's products are rigorously fact-checked and backed by scientific methods and tangible use cases.

This role provides the intellectual foundation for Genio's content and communicates this message to the market through PR and positioning our subject matter experts externally.

👥 Meet the team

Welcome to Genio’s Marketing team. 2026 will make us sixteen-strong with a mix of generalist, specialist, campaign-focused, and service-driven experts. We work across markets, channels, and personas as a whole, but try not to split our attention too much individually.

What unites us as a team?

Everything we do has a purpose. We think through our plans, with clear goals and metrics, so we all have faith that both our successes and failures have meaning. Your expertise is respected and you’ll be heard as we put our plans in place.

Quite simply, we have fun. We enjoy coming together to ideate and explore creative concepts that empower our brand to be disruptive. Yet our creativity isn’t just in the visual; we challenge each other to innovate and experiment in all aspects of marketing.

Genuinely, we all care and approach everything with positivity (even when it’s hard). Marketing products that have a genuine impact on users is a brilliant motivator - and we take pride in our impact as a team and on each other. Expect proactive support, positive challenge, and radical candour – always with the intention of.

As a team, we value the opportunity to learn and give each other space to experiment and try new things. We’re constantly striving to work smarter not harder, so we have more time to be curious about new, exciting ways of achieving better results.

Marketing never works in isolation, so we collaborate with teams across the company and especially within Revenue. We really value our relationships with Sales and Customer Success to make sure all our work is connected and driven towards our shared goals.

💪 What you’ll be doing

• Interpreting and informing content and brand strategy to develop and leverage opportunities for research and editorial
• You’ll liaise with strategy owners to understand campaign needs
• You’ll collaborate with SMEs to understand unique points of view and capabilities
• Leveraging data and insights to create compelling thought leadership content.
• You’ll be conducting primary research, or collaborating with external experts on data collection.
• You’ll need to monitor and analyse market trends to identify and share opportunities for the most impactful studies
• Research and optimisation.
• You will have a clear understanding of the key metrics that matter in higher education, scientific research practices, and their impact on Genio’s offering.
• You’ll explores new ways to deliver Genio’s messaging, and evidence our house opinions, in the most effective way, driven by data.
• Internal and external reputational relationship building.
• You’ll be managing multiple stakeholders, evaluating priorities and ensuring needs of all teams are considered and met.
• You’ll be collaborating with higher education journalists, academics, and membership boards to create research that resonates with our target audiences.
• Copywriting and basic SEO/AEO/GEO.
• You’ll develop and write content briefs that meet strategic needs ranging from whitepapers to webinars, presentations to podcasts.
• You’ll knows the importance of clear copy and CTAs, optimising byline articles for S/A/GEO.
• You can articulate complex research outcomes in clear, concise and compelling language using storytelling.
• You’ll proof content for all aspects (grammar, style, and keyword research).
• Adherence to the Genio messaging framework and subject matter experts tone of voice in line with wider company initiatives and industry trends.
• You can create content in line with brand guidelines, following a brief and targeting specific personas.
• You like to keep abreast of developments in order to position Genio at the cutting edge.
• A strategic researcher with a deep understanding of data analysis and market research, capable of interpreting complex trends to establish brand authority and thought leadership.
• A master storyteller and copywriter who can translate rigorous scientific data and academic research into compelling, clear, and concise narratives for diverse audiences.
• Innovation-led and ideation-focused, with a track record of exploring new ways to evidence "house opinions" and deliver impactful content across various formats, from whitepapers to podcasts.
• Expert project management skills with the ability to navigate cross-functional teams, manage multiple stakeholders, and collaborate with external academics or journalists to meet deadlines.
• SEO/AEO/GEO literate with a solid grasp of how to optimize byline articles and research outcomes for modern search and generative engine visibility.
• Experience working with data visualisation tools, CRM systems, and research databases is desirable; a background in Higher Education or experience using AI tools like Gemini to streamline research workflows would be a bonus!

💰Salary and benefits:

🏖️ 33 days annual leave (Inclusive of bank holidays)

🎄 3 gifted days off at Christmas

💰 EMI Share Options Scheme

🎓 Generous individual learning and training allowance

⌚ Truly flexible hours to suit when you work best

💻 Full home working set up and beautiful collaborative office space

🚗 Free Leeds City Centre office parking

🌴 Nomad working policy with family travel insurance

🍼 Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)

🤍 Health cash plan (from glasses to massages)

We have a beautiful office space in Leeds and we love it when we get together to collaborate in person. We typically operate a hybrid way of working, however some of our roles support remote working within the UK, if you live more than 50 miles from the office.

Please note, for this role, we would ask you to travel to our Leeds office on a monthly basis to fulfil content creation duties. All travel costs will be funded by Genio for remote employees.

We will discuss ways of working with you at interview however if you have any questions before you apply please reach out to [e-mail]

💡 What to expect next:

We’ll review your application and provide a response within 1 week. Even if it’s not the news you’d hoped for, we appreciate it’s good to know either way.

If we invite you to meet with us for interview, here’s an overview of what the process will look like:

• Screening interview with someone in our Recruitment team (30 minutes).
• First stage interview with Jacob and Katherine (1 hour).
• Final stage interview which includes a 1 hour culture and values interview, plus a 30 minute task. You will be meeting with Jacob and Tate (Head of Marketing).

Ahead of your interview you will receive a confirmation email outlining who you’ll be meeting and when, anything you’ll need to prepare in advance and any resources we think you might find helpful.

👀 Interested in learning more about a career at Genio?

💌 Not quite the right role for you however you’d love to be a part of Genio’s journey?

Let’s connect! Reach out to [e-mail] and we’ll add you to our network, to keep you updated with any future opportunities we think you might be interested in.

🤝 Our Commitment to Equality

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and civil partnerships, trade union membership, and caring responsibilities.

We think it’s important that you understand how we use and handle your personal information, so here’s a link to our privacy notice. By submitting your application, you’re confirming that you’ve read and understood this notice.