Sr. Assistant Marketing Manager, Social Media Strategy

PA2 Assist; Wolverhampton; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading social media management firm in Wolverhampton is seeking an experienced social media strategist to develop and execute organic and paid strategies across platforms. The ideal candidate should possess strong community management skills and a solid background in social media tools. A degree in Marketing or Communications and over three years of relevant experience are required. This role provides an opportunity to collaborate across teams and influence brand presence online.

Qualifications

• 3+ years of hands-on experience handling organic and paid social media campaigns.
• Proficiency in social media tools such as Sprout Social, Hootsuite, or Sprinklr.
• Strong grasp of social KPIs, A/B testing, and campaign optimization strategies.

Responsibilities

• Support the development and execution of organic and paid social strategies.
• Collaborate to plan, launch, and optimize paid social campaigns.
• Lead day-to-day engagement by managing responses to comments and DMs.
• Build and maintain a community management playbook.
• Use tools to track performance and deliver actionable insights.
• Prepare reports to share social media performance trends.

Skills

Social media campaign management

Community engagement

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Sprout Social

Hootsuite

Sprinklr

Job description

Overview

JOB SUMMARY

What you will be doing:

Social Media Strategy & Execution

• Support the development and execution of organic and paid strategies across platforms like Instagram, Facebook, X, and YouTube—ensuring content aligns with brand standards and campaign goals.

Paid Campaign Management

• Collaborate with agencies to plan, launch, and optimize paid social campaigns, including audience targeting, creative testing, and budget pacing.

Community Management

• Lead day-to-day engagement by managing responses to comments, DMs, and mentions with a consistent brand voice; monitor sentiment and raise issues as needed.

Playbook Development

• Build and maintain a community management playbook to ensure timely, brand-appropriate, and consistent interactions across platforms.

Analytics & Reporting

• Use tools like Sprout Social to track performance, analyze KPIs (CTR, engagement, ROAS, sentiment, etc.), and deliver actionable insights.

Performance Communication

• Prepare weekly and monthly reports to share social media performance trends and recommendations with internal partners.

Cross-Functional Collaboration

• Partner with digital, media, creative, brand, PR, and e-commerce teams to align messaging, promotions, and campaign execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of hands-on experience handling both organic and paid social media campaigns directly (not just agency oversight).
• Proficiency in social media tools such as Sprout Social, Hootsuite, or Sprinklr.
• Strong grasp of social KPIs, A/B testing, and campaign optimization strategies.
• Experience handling large-scale community engagement across platforms.
• Ability to analyze performance data and translate insights into actionable recommendations.
• Background in CPG, retail, or lifestyle brands, with exposure to influencer and UGC strategies and basic knowledge of platform-specific creative specs.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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