Social Media Manager

Catch A Fire Agency Ltd; Lamberhurst; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A strategic creative agency in Lamberhurst is seeking a Social Media Manager to lead social strategies and content creation for various brands. Candidates should have at least 3 years of experience in social media management and campaign optimization. The role involves managing client accounts, running both organic and paid campaigns, and being an innovative thinker with excellent copywriting skills. The agency offers great benefits, including flexible working hours and a focus on employee well-being.

Benefits

30 days annual leave

Flexible working hours

Health insurance

Employee Assistance Programme

Qualifications

• 3+ years of experience in social media with proven success in organic and paid campaigns.
• In-depth knowledge of social media platforms like TikTok, Instagram, Facebook, and Pinterest.
• Experience in an agency environment is a plus.

Responsibilities

• Drive social media strategies and manage client accounts.
• Develop and execute organic content and paid media campaigns.
• Analyze and report on campaign performance.

Skills

Social media management

Campaign optimization

Analytical skills

Copywriting

Creative thinking

Tools

BrandWatch

Google Analytics

Job description

Location: Lamberhurst, Kent (3 days a week in the office)

Reports to: Senior Performance Marketing Manager

This is an exciting opportunity for an experienced Social Media Manager who wants to unleash their creativity and create exciting, thumb-stopping content. We’re looking for someone autonomous and analytical, who can lead and implement our organic content strategies for our clients.

You’ll be a part of our Social & Digital team, working with key clients across a number of FMCG / Food & Drink & B2B brands.

Supporting the Senior Social Performance Marketing Manager, you’ll be planning and developing social strategies, directing content creation, running paid media campaigns, supporting influencer campaigns and managing a variety of organic social media plans.

This is a key role for a self-motivated, can-do, team player who wants to take the next step in developing their social and digital skills for a number of well‑loved ethical brands.

Catch A Fire – Who we are:

We’re a strategic creative agency specialising in Food & Drink, ESG and Not for Profit.

We believe great ideas have the power to change the world – to do good for people AND planet. It’s why we work with brands that share our ethos and why we’re proud to be part of the B Corp network of companies that try to create fundamental positive change.

B Corp Certified.

We are proud to be a fully certified B Corp business which reflects our purpose and intention to manage profit & purpose in a meaningful way, whilst ensuring a positive impact on the planet.

The role:

We’re looking for a Social Media Manager who is autonomous and detail orientated, someone with a passion for social media and trending online content.

If you have solid experience in delivering social media campaigns and understand how social media can be used to strategically build brands, create attention and generate action from audiences on a large scale, then we need to hear from you!

You will:

• Drive innovation across channels and actively explore new channel/ content opportunities whilst maintaining up-to-date industry‑leading knowledge on key and emerging social media platforms, functions, communities, cultures, and trends that inform our agency output
• Be on the front line for our clients by developing and managing their social media accounts, running campaigns, posting, sharing and optimising their channels to support business goals
• Oversee and advise on the distribution, planning and scheduling of organic content and content plans
• Ensure paid and organic content strategically complements one another and is delivering the results required
• Inspire our teams/ communities with engaging thumb‑stopping content and social campaigns
• Support the Senior Performance Marketing Manager in managing broader client and campaign strategies
• Own the strategic ideation of influencer campaigns, identifying key opportunities to partner with creators and working closely with junior team members to execute effectively
• Create inspiring and digestible reporting for both organic and paid campaigns, monitoring and analysing successes and making recommendations for improvement
• Build meaningful relationships with our clients, establishing their trust in us as social media experts
• Utilise cultural knowledge, social listening and in‑depth channel insights to identify and propose opportunities for reactive content
• Drive creative development by creating inspiring briefs for our campaigns
• Collaborate with the wider marketing team to amplify our campaigns through excellent content and social activation
• Have the ability to craft copy and capture different brands’ tone of voice - creatively communicating their story to new and existing audiences
• Support our clients’ broader content and culture strategies and be engaged with new opportunities that drive social KPI’s. i.e monitoring user‑generated content, partnerships, influencers and collaborations
• Develop & maintain close relationships with key stakeholders
• Support the Senior Performance Marketing Manager in ensuring the wider social team understand the standard of work they should produce and that those standards are reached
• Manage and coach junior team members
• Support the Senior Performance Marketing Manager in creating a technically high‑performing team, through education, teaching sessions and on‑account coaching or mentoring
• Have experience in explaining the benefits of using a paid media strategy to clients
• Take real pride in what you deliver and always strive for excellence

What we’d need from you:

• Minimum of 3 years' experience in social, with proven experience managing and executing organic and paid campaigns
• An in‑depth knowledge of all social media platforms, but in particular: TikTok, Instagram, Facebook and Pinterest
• Real drive and ambition with a can‑do attitude
• Experience working in an agency environment
• Demonstrable experience in campaign optimisation and ROI analysis
• Demonstrable experience in managing organic social media strategies
• Understanding of paid social media platforms and strategies.
• Great organisational skills - the ideal candidate will be able to take real project ownership, deliver to deadlines, and have excellent time management skills
• An analytical mind with the ability to maximise, optimise and report on campaign performance
• A genuine excitement for social media - we want someone who knows what’s trending and what’s coming next and can creatively apply this across our agency and client accounts
• A creative thinker: someone happy coming up with new ideas and ways to communicate with online audiences
• A proactive and solution focused mindset
• An expert at writing engaging copy and easily replicating different TOV, with strong spelling/grammar along with editing and proofreading skills
• Excitement to work in an agency that stands for something good
• A driving licence (sadly our office doesn't have the best public transport connections)

Nice to have, but not essential:

• Experience using BrandWatch
• Autonomously stays up‑to‑date with best practices, technologies and trends, tools and applications
• Experience using Google Analytics
• Basic knowledge of SEO/ Google PPC principles
• Prior experience managing social media crisis communications
• Background/experience in working in the food & drinks sector
• Experience managing and/or supporting junior team members
• Degree in marketing / a related subject.

In return:

We want to change the world for the better and we believe that starts with investing in our Sparks. We like to be judged on the good we do, not just the good work we make - our team is driven by the shared mission of creating work that Sparks a Better Future.

• 30 days annual leave, inclusive of Bank Holidays.
• 3 extra days to get festive with a full Christmas shutdown.
• Your birthday off to celebrate!
• Enhanced maternity, paternity and adoption leave.
• An ‘Ignite’ CSR Day, allowing time away from your desk to support our chosen charity.
• A mentor to support your development and training, including a full personal development plan.
• Flexible working approach both in location and working times.- Including a work from anywhere policy, for one week per year.
• Bakery lunch provided on a Friday!
• Regular staff social fun!
• An Employee Assistance Programme, offering free advice and support.
• Vitality Private Medical Insurance
• Pension Scheme.

Catch a Fire is committed to providing equal employment opportunities to all applicants and employees with regard to race, colour, marital status, sex, nationality or ethnic or national origin, religion, age, sexual orientation, disability or membership or non‑membership of a trade union. We are committed to promoting an environment where all individuals are recruited, appraised, trained, and promoted on the basis of fairness, professional competence, and contribution.