Senior Specialist, UK & Ireland, Marketing, Sustainability and Communications

Upmpaper; Woking; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global adhesive solutions company is seeking a Senior Specialist in Marketing for the UK & Ireland located in Woking. This role involves developing and executing marketing strategies to enhance market presence and brand recognition. The ideal candidate is expected to have a relevant degree and at least 4 years of marketing experience, preferably in a B2B environment. You'll lead initiatives that grow the graphics business while collaborating with various teams to optimize campaign performance.

Benefits

Development opportunities

Caring community

Sustainability-focused employer

Qualifications

• 4+ years of experience in impactful marketing and communication.
• Experience in fast-paced B2B/B2C marketing, preferably in graphics solutions.
• Ability to develop and execute measurable campaigns.

Responsibilities

• Drive marketing and communication strategy for the UK & Ireland.
• Build relationships with channel partners and distributors.
• Support customer events and engagement strategies.

Skills

B2B and B2C marketing

Data-driven marketing campaigns

Strong written and spoken English

Collaboration with cross-functional teams

Education

Relevant university level degree

Job description

Senior Specialist, UK & Ireland, Marketing, Sustainability and Communications page is loaded## Senior Specialist, UK & Ireland, Marketing, Sustainability and Communicationslocations: Wokingtime type: Full timeposted on: Posted Todayjob requisition id: NB6025122Together we can renew the everyday, for a future beyond fossils! We are now looking for a **Senior Specialist, UK & Ireland, Marketing, Sustainability and Communications** to join our team at UPM Adhesive materials’ Graphics Solutions business. This position is located in Woking, United Kingdom.**What you will do**You will have an elementary role in driving UPM’s market presence, awareness and growth in the Graphics solutions business. You will be responsible for developing and executing marketing and communications strategies and impactful tactics that drive business growth, elevate brand recognition and value within the UPM Graphics solutions business in the UK & Ireland.Your main duties will be:* Drive the development and execution of territory specific marketing and communication activity to grow the Graphics business in line with global strategy* Working alongside cross functional teams to build out territory specific marketing campaigns and activity that helps enhance brand awareness and deliver growth* Build and enhance relationships with key channel partners and distributors to increase sales and share of voice for the suite of UPM graphic solutions brands* Support the management and delivery of customer events including event strategy, customer engagement, stand management, lead qualification and data collection* Use data and customer insights to guide decision-making, drive data-driven and digital marketing initiatives, optimize campaign performance, and improve marketing impact* Form part of a high-performing team and strengthen marketing operations through supporting the delivery of scalable processes, tools, and best practices that drive efficiency and long-term capability development**Who you are*** You have a relevant university level degree and 4+ years of experience of driving and executing impactful marketing and communication* You have experience in fast paced business-to-business and/or business-to-consumer marketing. Prior experience in working in the graphics solutions business is a plus* You have a strong understanding of effective marketing channels and tactics, with proven ability in developing and executing data-driven marketing campaigns with measurable business results* You collaborate seamlessly with sales, product-, and business development teams in cross-functional setups* You have excellent written and spoken English* You are innovative, proactive, and flexible, and manage pressure effectively, set priorities and are a quick learner**This is what we offer to you*** **A meaningful job:** We have an inspiring purpose “We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.* **A caring community:** Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.* **Development opportunities:** We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.* **Responsible employer:** Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.Learn about our and our .**Additional information**UPM Adhesive Materials’ strategic direction is to accelerate its growth beyond label materials into graphics solutions and specialty tapes. Over the past few years, the business area has expanded significantly in graphics solutions through the acquisitions of AMC Intercoat, Grafityp, and Metamark.For further information about the role, please contact Benjamin Snowdon, Director Marketing, Sustainability and Communications, at email [e-mail] apply and attach your CV and cover letter by **January 4, 2026**. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.For support with submitting your application, please contact the HR Service Center at [e-mail] or tel. [phone].UPM Adhesive Materials (formerly UPM Raflatac) offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 14 factories and deliver our innovative and sustainable products through our global network of distribution terminals. We are one of UPM’s growth businesses and employ around 3,200 people. Our sales reached almost EUR 1,6 billion (USD 1,7 billion) in 2024.Read more: **UPM – we renew the everyday**Follow UPM on | | | |#UPM #materialsolutions #WeRenewTheEveryday#LI-POST