Senior Product Marketing Manager

Bcb Group; City of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading provider in digital finance is seeking a Senior Product Marketing Manager to drive the customer journey for payment and digital asset products. This role demands a visionary who can execute go-to-market strategies, improve user experiences, and collaborate with cross-functional teams. An ideal candidate will possess fintech expertise and the skills to craft compelling narratives that resonate with users. This position offers competitive compensation and opportunities for personal growth within a dynamic organization.

Benefits

30 days annual leave

4 wellbeing days per year

1 company volunteering day per year

Qualifications

• Proven experience in product marketing within the fintech sector.
• Deep empathy for user experience and passion for exceptional customer experiences.
• Experience thriving in fast-paced environments, ideally within a startup or scale-up.
• Ability to think strategically about the customer journey while also executing hands-on.
• Exceptional communication skills to simplify complex concepts.

Responsibilities

• Develop and implement product marketing go-to-market strategies.
• Craft a consistent and compelling narrative across all product touchpoints.
• Map the end-to-end customer journey, identifying points of friction.
• Manage and guide the Product Designer for an effective user experience.
• Work with teams to ensure strategic alignment and advocate for the customer.
• Conduct market research and competitive analysis.
• Empower sales and customer success teams.

Skills

Fintech & Payments Expertise

Customer-Centric & UX Sense

Startup/Scale-up Mindset

Strategic & Hands-on

Communication & Influence

Job description

Join to apply for the Senior Product Marketing Manager role at BCB Group

BCB Group is a leading provider of regulated payment and trading services in crypto and fiat for the digital asset economy. We provide accounts, cryptocurrency and foreign exchange market liquidity for some of the world’s largest, crypto‑engaged businesses, including crypto exchanges, liquidity providers, market makers, investment firms, custodians, payment processors and wallet providers.

Our end‑to‑end suite of products are accessible through our Client Console UI and API. We offer more than 40 fiat and cryptocurrencies, deep trading liquidity, 24/7 instant payments through our instant settlements network, BLINC, and secure crypto services. Our strong focus on compliance matches our technical and business expertise, and we are regulated by some of the world’s most respected regulators. Authorised in the UK, France and Switzerland, we place the utmost importance on our regulatory‑first institutional principles.

Our leadership team boasts years of relevant, high‑level experience at globally‑renowned institutions. They combine finance, law, regulatory and technology skills in traditional and crypto financial services with a deep understanding of the new digital asset economy. Our mission is to create the trusted platform to pay, store, trade and earn fiat and digital assets, globally 24/7.

About the Role

Join our Product team as a Senior Product Marketing Manager and help shape the future of global finance. We’re on a mission to build the world’s leading platform for both crypto and fiat payments and we’re looking for a sharp, driven Senior Product Marketing Manager to play a key role in that journey. You’ll be part of a fast‑growing team, working at the intersection of payments, e‑money, and crypto. If you’re naturally curious, passionate about financial technology, and thrive in a fast‑paced environment, this is the role for you.

We are seeking a visionary Senior Product Marketing Manager to own the end‑to‑end customer journey for our payment and digital asset products. This is a unique, strategic role reporting directly into our Chief Product Officer, that extends beyond traditional product marketing. You will be responsible for crafting a seamless and compelling narrative that begins with a prospect’s first interaction with our brand and continues through their entire in‑product experience. You will bridge the gap between the promise of our marketing and the reality of our product, ensuring that our value proposition is not only clearly communicated but also intuitively felt by the user at every step. To achieve this unified vision, you will directly manage our Product Designer, guiding the user experience of our product and its documentation to be a direct extension of our marketing and brand story.

Responsibilities

• Define & Execute End‑to‑End Product Marketing GTM: Develop and implement comprehensive product marketing go‑to‑market strategies that cover the entire customer lifecycle, from initial awareness and acquisition to in‑product onboarding, feature adoption, and long‑term retention.
• Craft Unified Narrative & Content: Be our master storyteller, crafting a consistent and compelling narrative across all product touchpoints. This includes marketing collateral, sales enablement, website copy, platform content & messaging, and product documentation.
• Customer Journey & Experience Ownership: Map the end‑to‑end customer journey, identifying points of friction and opportunities for delight. Use qualitative and quantitative insights to drive improvements in our core product user experience.
• Design & UX Leadership: Manage, mentor, and guide our Product Designer to translate our core value proposition into an intuitive, elegant, and effective user experience. Ensure the UI/UX of our platform and documentation delivers on the promises made in our GTM messaging.
• Cross‑functional Collaboration: Work hand‑in‑hand with Product, Engineering, Commercial, and Marketing teams to ensure strategic alignment. Act as the primary advocate for the customer experience, translating market needs and user feedback into actionable product and marketing strategies.
• Market & Competitive Intelligence: Conduct market research and competitive analysis to identify trends, opportunities, and competitive differentiators, feeding insights back into product, GTM, and in‑product experience strategies.
• Sales & Customer Success Enablement: Empower our sales, account management, and customer success teams with the tools, training, and knowledge they need to effectively sell our solutions and support our clients throughout their lifecycle.

Qualifications

• Essential Fintech & Payments Expertise: Proven experience in product marketing within the fintech sector, with a strong understanding of banking & payments ecosystems.
• Customer‑Centric with Strong Product & UX Sense: A deep empathy for the user and a passion for creating exceptional customer experiences. You must have a strong understanding of UX/UI principles and be able to provide clear, constructive guidance to a Product Designer.
• Startup/Scale‑up Mindset: Experience thriving in fast‑paced environments, ideally within a startup or scale‑up. You’re comfortable building processes and standards from scratch.
• Strategic & Hands‑on: Ability to think strategically about the entire customer journey while also being highly skilled at hands‑on execution, from writing copy to reviewing Figma mockups.
• Communication & Influence: Exceptional communication skills (written and verbal) with a knack for simplifying complex concepts and the ability to influence and align stakeholders across product, design, and commercial teams.

Preferred Skills

• Digital Assets Expertise: Demonstrated experience and deep knowledge of the crypto and digital assets industry, including trends, products, and market dynamics.
• People Management or Mentorship Experience: Proven ability to lead and nurture creative talent. Experience directly managing a designer or acting as a formal mentor is highly desirable.

So, what’s in it for you?

Our people are constantly striving to be the best through operational excellence. The professional development and learning opportunities create an agile, hardworking, conscientious, and knowledgeable team. The opportunities for personal growth are exponential. You grow as the business grows. The roles and responsibilities are broad and ever‑changing, and the dynamism of BCB keeps you engaged and highly motivated. At BCB, we believe in empowering individuals to create a culture of personal growth, together, and driving empowerment from the bottom up, up‑skilling every individual at every level. This means our team has a sense of commonality and belonging, driven by a shared belief in our mission. We’re passionate about our business, our people, and providing 360‑degree support for success.

The chance to operate at the forefront of our industry. You can talk to anyone in the business as there are no barriers and everyone is accessible. You will be collaborating with teams on a hybrid working arrangement. We value team success where every individual can grow and prosper. 30 days annual leave each year, 4 wellbeing days per year to prioritise your mental health, 1 company volunteering day per year.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Product Management

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