Senior Manager, Segment Proposition

Elsevier; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading information and analytics company in the UK seeks a B2B Marketing Strategist to develop customer value propositions and enhance engagement in the academic sector. The ideal candidate has 7–10+ years of experience in marketing, strong collaboration skills, and the ability to create impactful messaging frameworks. This position offers various benefits, including generous leave options and well-being programs.

Benefits

Generous holiday allowance

Health screening and private medical benefits

Wellbeing programs

Employee Assistance Programme

Qualifications

• 7–10+ years of experience in B2B marketing and strategic communications.
• Proficient writing and editing skills.
• Ability to balance audience insights with brand strategy.

Responsibilities

• Define customer value propositions for key academic segments.
• Collaborate with teams for campaign effectiveness and customer engagement.
• Develop messaging frameworks aligned with branding goals.

Skills

B2B marketing

Strategic communications

Brand management

Customer insights

Collaborative skills

Job description

## .A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, healtheducationand interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.**About the Role:** To define, develop and embed compelling customer value propositions for key Academic segments, ensuring marketing communications and campaigns are rooted in customer insight, brand alignment, and strategic messaging. This role translates complex portfolio offerings into clear, audience-led messaging and narrative frameworks that connect to institutional priorities across academia, funders, and government.This role plays a central part in enabling Elsevier’s shift to a segment-first, customer-led marketing model - working closely with colleagues across marketing, sales, and product to align storytelling, improve campaign effectiveness, and increase customer engagement.**Responsibilities:** **Develop and align value propositions** for institutional buyer segments, built around customer needs, solution benefits, and aligned with Segment Strategy, audience tiering, and Elsevier’s overall brand and transformation goals. **Requirements:** Extensive experience (7–10+ years) in B2B marketing, strategic communications, brand management, or customer insights Proven ability to develop messaging and value propositions for enterprise buyers and complex product or service portfolios Experience collaborating with sales and marketing teams on go-to-market planning and enablement Proficient writing and editing skills, including the development of messaging frameworks and concise communications Ability to balance audience insights, brand strategy, and commercial objectives **Preferred experience** Experience in research, education, SaaS or data-driven industriesFamiliarity with academic institutions, research funders, or public sector buyer needs We promote a healthy work/life balance across theorganisation. We offer an appealing working prospect for our people. Withnumerouswellbeing initiatives, shared parental leave, studyassistanceand sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: ● Generous holiday allowance with the option to buy additional days ● Health screening, eye care vouchers and private medical benefits ● Wellbeing programs ● Life assurance ● Access to a competitive contributory pension scheme ● Save As You Earn share option scheme ● Travel Season ticket loan ● Electric Vehicle Scheme ● Optional Dental Insurance ● Maternity, paternity and shared parental leave ● Employee AssistanceProgramme ● Access to emergency care for both the elderly and children ● RECARES days, giving you time to support the charities and causes that matter to you ● Access to employee resource groups with dedicated time to volunteer ● Access to extensive learning and development resources ● Access to employee discounts scheme via Perks at Work A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, healtheducationand interactive learning, as well as exceptionalhealthcare and clinical practice. What you do every day will help advance science and healthcare to advance human progress.Elsevier is a global leader in advanced information and decision support for science and healthcare. We believe that by working together with the communities we serve, we can shape human progress to go further, happen faster, and benefit all.We support continuous discovery and uphold the highest standards of content integrity, reliability, and reproducibility so the communities we serve can advance their field of science, healthcare or innovation with confidence. By combining high-quality content with powerful analytics, we transform complexity into clarity and deliver mission-critical insights that help professionals make better decisions when it matters most.We deliver insights that help research institutions, governments, and funders achieve their goals. We help researchers discover and share knowledge, collaborate, and accelerate innovation. We help librarians provide verified, quality information to universities. We help innovators turn knowledge into new products. We help health professionals improve patient care and educators train the next generation of doctors and nurses. Connecting quality content and innovative technologies, we make progress go further and happen faster. And by championing inclusion and sustainability, we ensure progress benefits all.With 9,500 employees, over 2,300 technologists in 5 major tech hubs, and more than 60 locations across the globe, we are committed to supporting the scientific and healthcare communities around the world. We offer a diverse range of opportunities across technology, commercial, business, and early career jobs. If you are looking for a career that inspires progress in science, innovation and health, and allows you to grow every day, find your team at Elsevier.Elsevier is part of RELX Group.Let’s shape progress together. Join us.elsevier.com/about/careers