Senior Manager, Marketing Analytics

Skyscanner Limited; City of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading travel technology company is seeking a Senior Manager for Marketing Analytics in London. The ideal candidate will lead a team of analysts, drive marketing performance through data-driven insights, and foster collaboration across teams. Strong experience in marketing analytics and leadership is essential. Proficiency in data visualization and analytical tools will be crucial for success.

Qualifications

• Strong track record in analytics, particularly in marketing analytics.
• Proven leadership experience with team and talent development.
• Expertise in A/B testing and experimentation design.

Responsibilities

• Lead and develop a team of analysts.
• Foster a culture of collaboration and innovation.
• Drive alignment and deliver actionable insights.

Skills

Analytics experience

Leadership skills

Expert communication

Collaboration

Data-driven decision making

Tools

Databricks

Tableau

Job description

Overview

At Skyscanner, we pride ourselves on letting the data lead decisions. We seek people passionate about using data to drive strategic decisions and accelerate the Skyscanner flywheel. We have an opportunity for a Senior Manager for Marketing Analytics to join our centralised Analytics team. You will lead a team of high‑performing analysts and partner closely with Performance Marketing, Brand Advertising, PR & Social teams to profitably grow Brand awareness and drive user acquisition.

Leveraging tools such as Geo testing, incrementality testing, causal inference, MMM and user LTV, you will inform channel spend allocation decisions and guide channel performance optimisation (including ROAS target setting at a market level for SEM bidding, considering marginal returns).

Responsibilities

• Lead and develop a team of analysts (at various levels), supporting growth through coaching, feedback, and technical mentorship.
• Foster a culture of collaboration, innovation, and excellence within the centralised Analytics team.
• Act as a hands‑on contributor when needed—guiding project prioritization, crafting analytical approaches, and ensuring high‑quality, impactful delivery.
• Act as a trusted partner for senior collaborators in marketing to drive alignment and deliver actionable insights.
• Foster positive relationships across the organisation to influence decision‑making and champion a data‑first approach.
• Drive the definition and evolution of key business metrics to ensure alignment with strategic objectives.
• Use data‑driven insights to identify growth opportunities and inform Marketing channel strategies.
• Ensure the business has a clear understanding of the key factors impacting Marketing channel performance.
• Collaborate with cross‑functional teams to identify trends, uncover opportunities, and recommend actions to optimise performance.
• Help teams prioritise initiatives to align with business goals and collaborator needs; balance competing demands and communicate trade‑offs and timelines to manage expectations.

What you will bring

Experience

• Strong track record in analytics (Marketing analytics in particular, including an understanding of bidding strategies), with proven leadership experience.
• Expertise in people management and talent development.

Technical And Analytical Skills

• Deep knowledge of analytical frameworks and techniques; hands‑on experience with Databricks (or similar SQL‑based platforms) for large‑scale data analysis.
• Strong understanding of A/B testing and experimentation design; ability to interpret results and translate insights into actionable recommendations.
• Experience defining core business metrics and developing scalable reporting processes. Proficiency in data visualization tools (e.g., Tableau) to build clear dashboards for technical and non‑technical audiences.

Leadership And Collaborator Engagement

• Outstanding collaboration, management and influencing skills, particularly with senior leaders (experience with product and engineering functions is a plus).
• A strategic problem solver who can balance short‑term priorities with long‑term vision.

Soft Skills

• Excellent communication and interpersonal skills to collaborate effectively across diverse teams.
• Ability to manage complexity, navigate ambiguity, and prioritise effectively in a fast‑paced environment.

We’re looking for a candidate who can operate with impact, influence senior stakeholders, and drive measurable marketing performance through data‑driven decision making.