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Senior Lead, Paid Communications

Kinesso

Leeds

On-site

GBP 80,000 - 100,000

Full time

30+ days ago

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Job summary

A performance marketing agency in Leeds is seeking a Senior Lead in Paid Communications. This client-facing role requires strong communication and negotiation skills, a solid understanding of SEO, and experience in managing digital outreach campaigns. The ideal candidate will have a proven track record in an agency environment and be comfortable working with various industries, including iGaming. Competitive perks and a supportive work environment are offered.

Benefits

Flexi-leave

Free breakfast and free lunch

Early finish Fridays

Core Hours

Electric vehicle salary sacrifice car scheme

Interest-free season ticket loan

Paid time off for Volunteering

Group Income Protection

Life Assurance

Private Medical Insurance

Group Personal Pension Plan

Generous Parental Leave & Pay

Employee Assistance Programme

Free eye tests

Flexible benefits including Dental, Travel insurance, Cycle to Work

Qualifications

Proven experience within an outreach-focused role, ideally in an agency environment.
Strong understanding of SEO principles, link-building strategies, and search engine rankings.
Excellent communication and negotiation skills, both with clients and publishers.

Responsibilities

Plan, execute, and manage digital outreach campaigns across English-speaking territories.
Identify high-impact backlink opportunities based on industry trends and SEO analysis.
Oversee content-led outreach campaigns, ensuring correct link placements and adherence to client guidelines.

Skills

SEO principles

Link-building strategies

Strong communication skills

Organizational skills

Negotiation skills

Leadership skills

Excel skills

Tools

SEMrush

Majestic

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KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client\'s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Role Description

We are seeking a Senior Lead in Paid Communications (Outreach) to join our growing team. This is a client-facing role in a fast-paced media agency environment, primarily supporting iGaming clients alongside a wider portfolio of industries.

You will lead outreach strategy and execution across English-speaking territories, ensuring placements reflect each client’s SEO goals, brand image, and territory requirements. The role requires strong communication skills, a commercial mindset, and a solid understanding of SEO and digital outreach.

Key Responsibilities

Client Comms + Management

Plan, execute, and manage digital outreach campaigns across English-speaking territories.
Identify high-impact backlink opportunities based on industry trends and SEO analysis.
Oversee content-led outreach campaigns, ensuring correct link placements and adherence to client guidelines.
Negotiate with publishers and website owners to achieve quality placements at competitive rates.
Assign tasks, monitor campaign performance, and ensure KPIs are consistently met.
Proactively identify gaps in client strategies and recommend innovative approaches to strengthen visibility.
Manage client communications and reporting with clarity and professionalism.
Assign and prioritise outreach tasks based on team capacity and campaign goals.
Mentor and support junior colleagues, ensuring consistent performance and development.
Keep the team engaged and motivated through recognition, goal-setting, and collaborative initiatives.

Campaign Ownership + Development

Take ownership of outreach campaigns, from planning through to delivery and optimisation.
Analyse competitor backlink profiles to identify outreach opportunities and strategic gaps.
Manage and allocate budgets and departmental resources effectively.
Stay updated with link-building and SEO best practices to refine campaign approaches.
Apply lateral thinking to identify opportunities both within campaigns and across internal processes.

Desired Skills & Experience

Proven experience within an outreach-focused role, ideally in an agency environment.
Comfortable working with iGaming/gambling clients (experience in this sector is a plus).
Strong understanding of SEO principles, link-building strategies, and search engine rankings.
Familiarity with SEO metrics (DA, TF, DR, etc.) and tools such as SEMrush or Majestic.
Previous experience managing budgets and achieving targets within a monthly framework.
Content awareness – ability to proofread articles to ensure compliance with client guidelines.
Excellent Excel skills for reporting and campaign tracking.
Strong organisational skills and ability to manage multiple campaigns simultaneously.
Excellent communication and negotiation skills, both with clients and publishers.
Enthusiastic, motivated, and target-driven with a proactive approach.
Leadership skills with experience in mentoring or line-managing junior team members.

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to Ninette at Ninette.DeSousa@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
Free breakfast and free lunch
Early finish Fridays
Core Hours (Mon-Thurs, flexible start/finish times)
Electric vehicle salary sacrifice car scheme
Interest-free season ticket loan
Paid time off for Volunteering
Group Income Protection
Life Assurance
Private Medical Insurance or Health Cash Plan (dependent on level)
Group Personal Pension Plan with matched contributions from 3-6%
Generous Parental Leave & Pay
Employee Assistance Programme
Free eye tests
Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!

Seniority level