Senior Integrated Marketing Manager

Verisk; City of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading insurance analytics company in the UK is seeking a Senior Integrated Marketing Manager to drive marketing strategies and campaigns for their Claims business. Ideal candidates will have extensive experience in marketing, particularly within the insurance sector. Responsibilities include developing comprehensive marketing strategies, managing budgets, and collaborating with sales and product teams. The role also requires strong analytical skills and adaptability in a hybrid working environment.

Benefits

Work flexibility

Coaching and training support

Recognition as a Great Place to Work

Qualifications

• 9+ years of integrated, product, or channel marketing experience.
• Proven understanding of the insurance industry is a plus.
• Successful collaboration with Product Management and Sales.

Responsibilities

• Leverage market trends and customer behaviors.
• Develop multi-channel marketing strategies.
• Own creation and optimization of marketing budgets.

Skills

Innovative and creative thinking

Adaptability

Team player

Proactive attitude

Continuous learner

Resourcefulness

Grit and self-motivation

Education

BA in marketing, communications, or related field

Job description

Join to apply for the Senior Integrated Marketing Manager role at Verisk

Overview

We’re looking for an ambitious and driven Senior Integrated Marketing Manager — ideally with proven understanding of the insurance industry — ready to apply their expertise in marketing strategy and execution for a marketing team within a fast-paced publicly traded company. You’ll have a proven track record in developing and executing multi-channel B2B marketing campaigns by coordinating with key stakeholders across product, sales, and sales enablement to meet revenue goals. You’ll exhibit a deep understanding of markets and customers to lead go-to-market strategy for successful product launches. The Senior Integrated Marketing Manager will drive the marketing strategy and execution for our Claims business in the UK, collaborating with a group of accomplished professionals and building relationships with colleagues and clients. You will communicate the value of Verisk’s solutions to UK audiences.

Responsibilities

• Market & Competitive Intelligence – Leverage market trends, customer behaviors, and competitor information to provide actionable insights that inform integrated positioning, messaging, and campaign strategies.
• Customer Journey – In collaboration with cross-functional stakeholders, utilize proprietary and third-party research to refine target personas, buyer needs, and purchasing decision processes.
• Messaging & Positioning – Lead the development of messaging and positioning strategies that align to customer needs, market dynamics, and business objectives, ensuring consistency and impact across channels and stages of the buyer journey. With minimal guidance and a solid understanding of the product/solution, draft marketing campaign briefs and messaging guides to capitalize on business opportunities and build strong marketing outcomes.
• Marketing Strategy – Manage the development and execution of comprehensive, multi-channel marketing strategies that drive business growth and align with organizational objectives. Define and prioritize target market segments in collaboration with product, sales, and customer insights teams.
• Budget Management – Own the creation, management, and optimization of marketing budgets for the lines of business covered, ensuring alignment with ROI and business goals.
• Campaign Development – Lead planning and execution of high-impact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budgets, and post-campaign evaluations. Guide cross-functional teams to ensure integrated execution, consistent messaging, and measurable impact across the full marketing funnel. Use data and analytics to evaluate performance and refine strategies, channel mix, and audience targeting.
• Sales Enablement – Partner with sales leadership to identify content needs, craft tailored sales playbooks, and align messaging with buyer journey stages.
• Marketing Analytics – Lead marketing analytics reviews to measure and optimize marketing and campaign effectiveness, establishing robust metrics and ROI frameworks.
• Thought Leader – Manage the strategic development and execution of thought leadership initiatives, ensuring alignment with positioning and business objectives. Collaborate across the organization to achieve impactful results.

Qualifications

• BA in marketing, communications, or related field.
• 9+ years of integrated, product, or channel marketing experience.
• Proven understanding of the insurance industry is a plus (either working in insurance or in a company that targets insurers).
• Demonstrated success with developing marketing strategies and executing integrated campaigns across multiple marketing teams.
• Proven track record of leveraging customer, market, and competitive insight to inform demand and lead generation campaigns.
• Successful collaboration with Product Management and Sales across multiple seniority levels to deliver on key business objectives.
• Experience using data-driven decision-making and measuring activities to optimise performance.
• Ability to rapidly prioritise and adapt to changing business needs and external market dynamics.
• Ability to work in a hybrid environment with in-office expectations of two days a week.

Skills

• Innovative and creative thinker who embraces bold ideas
• Adaptable and able to align with all levels of the organization, including Executives
• Team player with high EQ and resourcefulness
• Proactive attitude and accountability for results
• Continuous learner who grows through new experiences
• Flexible, quick to adapt, and able to wear multiple hats
• Grit and self-motivation with endurance

About Us

For over 50 years, Verisk has been a leading data analytics and technology partner to the global insurance industry, delivering value to clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster. Verisk offers work flexibility and support, coaching, and training to help you succeed. We are recognized as a Great Place to Work® and value learning, caring, and diversity.

Verisk is an equal opportunity employer. All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

Verisk Careers: https://www.verisk.com/company/careers/

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