Senior Ecommerce CRO & Personalization Lead

ao.com; Bolton; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading e-commerce company in Bolton is seeking a Senior Ecommerce Executive to enhance the online customer experience by analysing data and optimising the purchase funnel. In this role, you will develop and implement conversion rate optimisation strategies and lead A/B testing initiatives. The ideal candidate has proven experience in e-commerce CRO, strong analytical skills, and a knack for storytelling with data. The position offers competitive benefits, a supportive work environment, and opportunities for professional growth.

Benefits

25 days holidays plus bank holidays

5% pension contribution matched

Special access to AO Arena

Discounted gym membership

Free on-site parking

Complimentary breakfast

Subsidised Starbucks coffee

Qualifications

• Proven experience in conversion rate optimisation within an e-commerce environment.
• Ability to interpret data and turn insights into actionable strategies.
• Experience in A/B testing and experimentation frameworks.

Responsibilities

• Develop and deliver CRO strategies to improve onsite performance.
• Analyse customer behaviour to identify friction points.
• Implement personalised experiences across the site.

Skills

Conversion rate optimisation

Strong analytical skills

Excellent storytelling ability

A/B testing experience

Familiarity with analytics tools

Tools

GA4

Bloomreach

Coveo

Dynamic Yield

Monetate

Job description

A leading e-commerce company in Bolton is seeking a Senior Ecommerce Executive to enhance the online customer experience by analysing data and optimising the purchase funnel. In this role, you will develop and implement conversion rate optimisation strategies and lead A/B testing initiatives. The ideal candidate has proven experience in e-commerce CRO, strong analytical skills, and a knack for storytelling with data. The position offers competitive benefits, a supportive work environment, and opportunities for professional growth.