Senior CRM Data Analyst

VML; City of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing agency in London seeks a Senior CRM Data Analyst to drive data-driven insights and enhance customer experience. The ideal candidate will have over 3 years of experience in data analysis, with skills in Python and SQL, as well as proficiency in Salesforce and data visualization tools. The role includes leading projects and mentoring junior team members, fostering a collaborative and hybrid work environment.

Qualifications

• 3+ years' experience as an analyst or senior analyst in marketing or related field.
• Experience with data visualization tools like PowerBI and Tableau.
• Proven record of high-quality output and attention to detail.

Responsibilities

• Design and deliver analyses to enhance customer experience.
• Develop dashboards to evaluate marketing effectiveness.
• Lead and mentor junior team members.

Skills

Data analysis

Statistical analysis

Attention to detail

Communication skills

SQL

Python

Tools

Salesforce

PowerBI

Tableau

Looker Studio

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Senior CRM Data Analyst • VML

Overview

VML is looking for a Senior CRM Analyst to join our Data team. The role focuses on delivering data-driven insights, improving customer experience, and supporting marketing strategy across a global portfolio.

Role & Responsibilities

• Design, manage, and deliver end-to-end analyses to enhance customer experience.
• Deliver measurement and effectiveness projects, including dashboard reporting and deep-dive evaluations to understand the impact of marketing on customer behaviour.
• Lead customer projects such as segmentation and modelling, applying statistical techniques to develop a deep understanding of customers.
• Apply relevant methodologies to measure and evaluate outcomes, proactively recommending better ways of working.
• Produce written and verbal outputs on reports and presentations, supporting recommendations on marketing strategy.
• Manage and resolve data quality and consistency issues.
• Act as the client’s trusted advisor on data and analytical methodology, enabling clear business decisions.
• Present to clients and attend client meetings.
• Collaborate with strategy and account teams to embed data work into agency deliverables, fostering a culture of data-informed decision-making.
• Lead and develop junior team members, building a learning culture within the team.

Skills and Experience

• 3+ years working as an analyst or senior analyst in a marketing or related field.
• Experience with coding languages for analysis (Python & SQL preferred).
• Experience with platforms such as Salesforce.
• Experience developing wireframes and creating dashboards.
• High-level Microsoft Word, Excel and PowerPoint skills.
• Proven record of delivering high-quality outputs.
• Attention to detail and commitment to accuracy.
• Ability to manage own workload autonomously and thrive in an agency environment.
• Well-developed numeracy skills.
• Able to translate business needs into analytical methods and outputs.
• Excellent written and verbal communication skills.
• High-level analytical skills relevant to performance analysis.
• Experience with reporting dashboard design, update and automation using tools such as PowerBI, Tableau and Looker Studio.
• Knowledge of advanced data analysis techniques, including customer segmentation, predictive modelling, multivariate analysis, A/B testing and statistical significance.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Business Development and Sales
Industries: Advertising Services

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.