Senior Consumer Insights Leader — Hybrid Brand Growth

General Mills; Uxbridge; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global food company is seeking a Consumer Insights Manager to drive brand growth through actionable insights and consumer advocacy. This role combines data analysis, storytelling, and collaboration to enhance the Häagen-Dazs brand experience on a global scale. The position offers a flexible hybrid work policy and various employee benefits including health and dental insurance, as well as a bonus scheme.

Benefits

Hybrid work policy

Health and dental insurance

Bonus scheme

Flexible family leave

Enhanced pension contributions

Access to Headspace

Qualifications

• At least 5 years of experience in consumer insights, preferably in FMCG.
• Experience managing qualitative and quantitative workstreams.
• Skilled in working with shopper data and primary research.

Responsibilities

• Uncover actionable insights for brand and product development.
• Identify growth opportunities using consumer behavior trends.
• Elevate brand experience through collaboration with Brand Experience teams.
• Champion agile learning methodologies for decision making.

Skills

Insight generation

Storytelling

Data analysis

Stakeholder management

Job description

A leading global food company is seeking a Consumer Insights Manager to drive brand growth through actionable insights and consumer advocacy. This role combines data analysis, storytelling, and collaboration to enhance the Häagen-Dazs brand experience on a global scale. The position offers a flexible hybrid work policy and various employee benefits including health and dental insurance, as well as a bonus scheme.