Senior Brand Manager - 12 month FTC

DE; Maidenhead; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

A leading company is seeking a Senior Brand Manager to drive strategy for the L’OR and Costa brands. The role involves leading the Espresso Capsules portfolio, managing P&L, and executing communications across consumer touchpoints. Ideal candidates will have significant brand management experience, strong analytical skills, and a proactive approach to stakeholder engagement.

Qualifications

• Minimum 5 years of brand and commercial management experience.
• Track record driving business performance through strategic clarity.
• Comfort with using various data sources to inform decisions.

Responsibilities

• Leading the Espresso Capsules Portfolio Strategy for growth.
• Owning the Capsules P&L to ensure profitable growth.
• Driving the Communications strategy for the L’OR brand.

Skills

Brand Management

Stakeholder Alignment

Business Performance

Data Analysis

Interpersonal Skills

Growth Initiative

Job description

Job Description

L’OR is the #1 strategic growth brand for JDE Peets in the UK, with high ambitions globally and locally in the UK. The SBM L’OR is a critical role responsible for:

• Leading the Espresso Capsules Portfolio Strategy to drive long- & short-term growth across L’OR and Costa brands
• Owning the Capsules P&L to ensure profitable growth and achievement of annual targets
• Driving the Communications strategy and execution for the L’OR brand across all consumer touchpoints, including Media, PR, Shopper, and Ecommerce
• Partnering with and influencing global and local stakeholders to enable investment and facilitate local growth strategies
• Contributing to a broader team engagement and development culture within marketing

Qualifications

Working at JDE Peet’s offers a hands-on experience with opportunities to make a significant impact. We are a fast-paced company that values high-energy individuals who think quickly and act decisively. If you have the courage and confidence to explore new cultures and territories, coupled with an entrepreneurial spirit and a drive to succeed, you will fit right in at JDE Peet’s.

For the role of Senior Brand Manager, we seek someone with:

• Minimum 5 years of brand and commercial management experience in relevant sectors
• A proven track record of driving business performance and change through strategic clarity and stakeholder alignment
• Solid experience in brand equity development and TTL communications/media delivery
• Comfort with using various data sources (including Kantar/Nielsen) to inform decisions
• Excellent interpersonal skills, capable of establishing and developing collaborative relationships and adapting style to the audience
• A strong desire and initiative to identify all growth opportunities
• A positive outlook as a leader and team player

Additional Information

Your application at JDE Peet's
Interested candidates are encouraged to apply. We aim to provide quick feedback after receiving your application. The recruitment process may include an online assessment and interviews, with a pre-employment check as part of the process.

Our DE&I Statement

At JDE Peet’s, we strive to create a better future by serving, reflecting, and embracing everyone. We promote a diverse, equitable, and inclusive environment where everyone can be their true selves and reach their full potential. Discrimination based on race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other protected trait is not tolerated.

We embed DE&I principles throughout our employee lifecycle to ensure objectivity and eliminate bias, fostering an inclusive workplace. Please contact us if you require any reasonable adjustments during recruitment.

Our achievements include the prestigious Catalyst Award and the Fair Pay Leader Certification in 2025, with an unexplained gender pay gap of 0.52%.

#li-hybrid

Company Description

Who we are?

JDE Peet’s is the world’s leading pure-play coffee and tea company, founded in 1753 and headquartered in the Netherlands. We operate in over 100 countries with a portfolio of more than 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick, and Moccona.

What’s it like to work at JDE Peet’s?

We are a community united by the passion for coffee and tea. We value the freedom to pursue opportunities and innovate. Our goal is to unleash the potential of coffee and tea. We support our employees’ growth through various learning and development programs.

At JDE Peet’s, we believe in the power of a cup of coffee or tea to create meaningful connections.

Apply now and unleash your potential!