Search Marketing Manager

Philip Morris International; City of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global organisation is seeking a Search Marketing Manager to spearhead SEO and PPC strategies to enhance search performance and drive visibility. This role, based in London, requires a candidate with proven experience in leading marketing strategies within regulated environments. Join us and contribute to a transformative journey in smoke-free products with opportunities for career growth.

Benefits

Flexible working options

Enhanced parental leave policy

Medical cover

Life assurance

Season ticket loans

Comprehensive flexible benefits

Qualifications

• Proven experience leading PPC and SEO strategies in regulated environments.
• Expertise in bid automation and audience strategies.
• Strong collaborative mindset with agency management experience.

Responsibilities

• Lead search performance strategies for paid and organic channels.
• Build and execute a unified search strategy aligned with commercial goals.
• Optimize campaigns for relevance and conversion.

Skills

PPC and SEO strategies at scale

Google Ads

GA4

CM360

SEMrush

Ahrefs

Screaming Frog

Ad copywriting

Data storytelling

Job description

Join us as a Search Marketing Manager

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke‑free products. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions!

Your Mission

Lead the charge in search performance, both SEO and PPC, to drive visibility, intent, and conversion for our multicategory portfolio. You’ll shape strategy, optimise campaigns, and collaborate across teams to deliver results that matter.

This role is based at our Hammersmith office in London and requires on‑site presence at least three days per week. To be eligible, you must have the right to work in the UK.

What You’ll Do

• Build and execute a unified search strategy across paid and organic channels, aligned with commercial goals and regulatory standards.
• Architect full‑funnel campaigns to capture demand and scale efficiently.
• Optimise targeting, keyword strategy, and landing pages to boost relevance and conversion.
• Apply automation, audience layering, and technical SEO best practices to enhance performance.
• Partner with Web, Brand, Content, Analytics, and agencies to deliver seamless, integrated campaigns.
• Champion a test‑and‑learn mindset, refining ad copy, bidding strategies, and content based on insights.
• Drive SEO content strategy with local agencies and internal stakeholders, ensuring compliance and conversion focus.
• Deliver clear, actionable reporting that informs planning and investment decisions.
• Ensure all activity complies with PMI policies, UK regulations, and GDPR.

What You’ll Bring

• Proven experience leading PPC and SEO strategies at scale, ideally in complex or regulated environments.
• Expertise in Google Ads, GA4, CM360, SEMrush, Ahrefs, Screaming Frog.
• Deep understanding of bid automation, audience strategies, technical SEO, and CRO.
• Strong skills in ad copywriting, content briefing, and data storytelling.
• A collaborative, proactive, and compliance‑first mindset, with agency management experience.

What We Offer

We are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever‑changing world. PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast‑paced career, and we want to reward that. From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you.

Our commitment to inclusion

At PMI, we prioritize the well‑being and sense of belonging of our workforce. We actively promote diversity and inclusion through our employee resource groups (ERGs), which address various aspects such as age, disability, LGBTQ+, race and ethnicity, and parenthood. These ERGs serve as inclusive networks within our organization, and we strongly encourage all employees to engage with them. Furthermore, we take great pride in being the first global company to attain the Equal Salary Certification, highlighting our commitment to equality. We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme. At PMI, we are committed to creating an inclusive and diverse workforce. We evaluate candidates based on merit and business requirements, without regard to sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. We value equivalent experience and qualifications, so if you have the skills and expertise needed, we encourage you to submit your application. If you need any reasonable accommodations during the recruitment process, please inform us.