Sales Manager- Networking

CMS Distribution Ltd; City of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading technology distributor is seeking a Sales Leader to manage and develop its Networking Product Sales team. This role involves direct engagement with customers and driving strategic sales initiatives. The ideal candidate will have a strong B2B sales leadership background, experience within the networking channel ecosystem, and a proven track record in closing deals. This position offers a competitive salary, performance-based bonuses, and opportunities for professional growth.

Benefits

Competitive salary

Performance-based bonus

Development opportunities

Qualifications

• 5-10 years of B2B sales leadership experience in Technology Distribution or Networking/IT vendors.
• Proven ability to motivate a hybrid sales team.
• Strong commercial and strategic mindset with hands-on execution ability.

Responsibilities

• Lead and develop a team of 8 sales professionals.
• Own the sales strategy for the DrayTek product portfolio.
• Engage in high-value accounts and strategic customer relationships.
• Drive team execution of outbound sales activities.
• Analyse and report on team performance.

Skills

B2B sales leadership experience

Understanding of networking channel ecosystem

Ability to manage hybrid team

Personal sales track record

Engagement at all customer levels

Proficiency in CRM systems

Commercial and strategic mindset

Comfortable in fast-paced environment

Tools

HubSpot

Salesforce

Job description

We are seeking a high-impact Sales Leader to take ownership of our Networking Product Sales team, focused on the DrayTek portfolio. This is a hands‑on leadership role responsible for leading and developing a team of 8 sales professionals split across Account Management and Business Development. You will be responsible for both managing the team and personally driving strategic sales opportunities. This is not a desk‑bound management role — we’re looking for someone with a hunter mentality who actively participates in customer engagement, leads from the front, and helps open doors and close deals. The role covers sales into end users, resellers, and ISPs using a blended approach of phone, F2F, Teams, and digital marketing‑led campaigns.

Role Responsibilities

• Lead, coach, and develop a team of 8 salespeople (split between Account Managers and Business Development Reps).
• Own and drive sales strategy for the DrayTek product portfolio across multiple customer segments: end users, resellers, and ISPs.
• Personally engage in high‑value accounts, key deals, and strategic customer relationships.
• Collaborate with internal marketing and product teams to execute go‑to‑market campaigns and demand generation.
• Drive team execution of outbound sales activity via phone, Teams, in‑person meetings, and digital follow‑up.
• Ensure consistent sales cadence: pipeline reviews, opportunity management, performance coaching.
• Analyse and report on team performance, pipeline velocity, and market opportunities.
• Be a visible and credible advocate for DrayTek in the market and internally.

Key Performance Indicators (KPIs)

• Team Performance
  • Quarterly team revenue target attainment
  • New customer acquisition by business development reps
  • Retention and growth of key accounts by account managers
  • Forecast accuracy and pipeline health
• Personal Contribution
  • Revenue directly influenced or closed by the Sales Leader
  • Strategic accounts engaged personally
  • Senior‑level customer relationships maintained or developed
• Activity & Execution
  • Number of outbound sales activities across team
  • Campaign‑driven lead conversion rates
  • Cross‑functional execution with marketing and product
• People & Culture
  • Team engagement and development (feedback, training)
  • Performance improvement of underperforming repsInternal collaboration with other business units

Skills & Personal Attributes

• 5-10 years of B2B sales leadership experience, ideally within Technology Distribution or Networking/IT vendors.
• Strong understanding of the networking channel ecosystem – end users, resellers, MSPs, and ISPs.
• Proven ability to manage and motivate a hybrid team (hunters and farmers).
• A personal sales track record – must have demonstrable experience in closing deals and building relationships.
• Confident engaging at all customer levels, from technical stakeholders to C‑suite.
• Proficient in using CRM systems (e.g., HubSpot, Salesforce) and sales performance tools.
• Strong commercial and strategic mindset, with hands‑on execution ability.
• Comfortable in a fast‑paced, high‑accountability environment.

What We Offer

• Leadership of an established and growing team within a leading tech distributor
• Direct influence on business strategy and revenue performance
• Opportunity to work with a premium vendor (DrayTek) and fast‑evolving market
• A collaborative, agile culture with commercial freedom and responsibility
• Competitive salary, performance-based bonus, and development opportunities

CMS believes that a diverse and inclusive workforce enriches and is integral to the success of our company. We value diverse opinions and perspectives, and therefore welcome candidates from all backgrounds including but not limited to, ethnicity, gender, age, nationality, culture, religious beliefs, sexual orientation and neuro‑diversity.