Sales Executive

Latest Sales Jobs; Preston; On-site; GBP 30,000 - 38,000; Full time

Job summary

A leading wholesaler is seeking an enthusiastic Drinks Sales Executive to oversee on-trade sales across Lancashire. The successful candidate will identify and win new business while developing tailored sales strategies. Ideal applicants will have proven experience in the drinks industry, excellent communication skills, and a full UK driving licence. The position offers a competitive salary up to £38,000 per annum along with a generous bonus scheme, company car, and career progression opportunities.

Benefits

Competitive salary

Generous bonus scheme

Company car

Pension scheme

Wellbeing benefits

Retail discounts

Cycle-to-work scheme

Career progression opportunities

Qualifications

• Proven experience in on-trade drinks sales within Lancashire/Manchester.
• Strong track record of winning new business and growing existing accounts.
• Full UK driving licence and willingness to travel across the North East.

Responsibilities

• Identify and win new business opportunities within the on-trade sector across Lancashire.
• Develop tailored sales strategies to meet targets.
• Build strong relationships with key decision-makers in hospitality venues.

Skills

On-trade drinks sales experience

Relationship building

Sales strategy development

Negotiation skills

Communication skills

Job description

Sales Executive

Drinks Sales Executive (On-Trade) – Lancashire (Field-based) – Up to £38,000 per annum – On-trade Beverage Sales

We currently have an exciting opportunity for an enthusiastic, outgoing, and target‑driven Drinks Sales Executive to join a leading wholesaler specialising in on‑trade sales across Lancashire. You'll be responsible for driving new business across a wide range of hospitality venues – including bars, restaurants, pubs, and hotels.

You'll be passionate about the drinks industry, confident in building long‑term relationships, and experienced in delivering results in a competitive, fast‑paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on‑trade sector across Lancashire.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision‑makers in hospitality venues.
• Deliver regular reporting on sales performance, trends, and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings, and customer activations.

About You

• Proven experience in on‑trade drinks sales within the Lancashire/Manchester areas.
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self‑motivated and target‑driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel across the North East.

What's on Offer

• Competitive salary of up to £38,000 per annum.
• Generous bonus scheme.
• Company car.
• Pension scheme.
• Generous staff benefits scheme including wellbeing benefits, retail discounts and cycle‑to‑work scheme.
• Career progression opportunities within a growing team.

Interested? Apply now with an up‑to‑date CV to be considered for this exciting Sales Executive opportunity.

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