Regional Measurement and Insights Lead - Emerging Markets

WPP Media Limited; City of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading global media agency in London seeks a Regional Measurement and Insights Lead to provide expertise in measurement analytics. You will define best practices in marketing and media measurement for the Emerging Markets region, develop insights into brand health, and support varied market teams. Strong analytical skills and the ability to communicate complex insights are essential for this role, which offers a hybrid working environment with competitive benefits.

Benefits

Competitive medical and retirement plans

Significant paid time off

Mental health awareness days

Qualifications

• Strong analytical capabilities and proficiency in statistics.
• Intermediate Excel data analysis skills including pivot tables and vlookups.
• Experience in translating complex analytics for various audiences.

Responsibilities

• Provide direction and support in measurement to colleagues and clients.
• Create a quarterly Brand Heath Tracker and implement measurement frameworks.
• Aggregate learning into a global test and learn library.

Skills

Strong analytical capabilities

A strong understanding of statistics

Intermediate Excel data analysis skills

PowerPoint proficiency

Communication skills

Planning and analytical skills

Tools

PowerBI

Job description

Regional Measurement and Insights Lead - Emerging Markets

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

About EssenceMediacom

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

The Client: Adidas

Adidas is a World leading sports brand, with a wealth of iconic sporting stars and franchises synonymous with sport and the culture born from it. Adidas is a global client operated centrally from London supporting a series of regional hubs. This role sits in one of those regional hubs – the Emerging Markets, which is also run out of London. The Emerging Markets covers Southeast Asia, Australia + New Zealand (PAC), India, MENA, Israel, Turkey, Ukraine, Kazakhstan and South Africa. The regional clients are based in South Africa and India.

What is fantastic about the Emerging Markets is that as a region it offers diversity of countries, cultures, challenges, sports, media maturity and trends. However, at the heart of the region is that it is an engine of growth for the business. And there has never been a more exciting time to join the team. Not only is there a continuing burgeoning affluent younger urban audiences across these markets, 2026 is also the year of the biggest World Cup ever, where almost half of the 48 teams will come from Africa, Asia and Oceania.

EssenceMediacom are responsible for all media planning and buying for this client globally. Additionally, the Emerging Market Client Hub Team has responsibility for Marketing Insights reporting, working with partners like Kantar, to organise and analyse brand health metrics, and communicate this to clients and agency teams across the region.

This role sits at the intersection of marketing and media measurement, providing the foundational insights to understand the health of the brand in all emerging markets, and the understanding factors that are influencing results, to help inform campaign planning, activation and optimisation.

Measurement is implemented in the region across Share of Search, Brand Insights (Kantar), MMM and an increasingly important Learning Agenda approach. However, the missing part is the extraction of insights based on the results, which the measurement and insights lead will be responsible for.

Role Summary And Impact

As measurement lead you will be the regional expert in measurement, providing direction and support to colleagues and clients. You will also ensure that, in this nascent region, best practice needs to be defined, delivered and policed.

Specifically, the marketing and media measurement service covers the following areas:

• Working closely with Brand Health and Share of Search partners to create a quarterly Brand Heath Tracker, that looks at trends across the two and identifies factors that influence in shifts in brand metrics
• Defining and implementing a measurement framework across the region
• Implementing and policing an insights-based approach to reporting
• Locally tailoring and implementing a region‑specific learning agenda program
• Setting bet practice and assisting with test design and measurement
• Aggregating learning into the global test and learn library, and disseminating shared learnings across the markets in the region.
• Assisting in the design, data‑collection, interpretation and application of MMM data
• Being the thought‑leader in Measurement topics, inspiring local teams in the latest developments in measurement thinking
• Providing assistance with measurement challenges in‑market
• Support in the development of automated reporting and analysis tools

The measurement lead will be working with colleagues and clients who are not specialists in measurement, so will need to combine a strong analytical capability with the ability to translate the data into insights and practical application of those insights in a language that stakeholders will easily understand. The role will also require the communication of results to senior stakeholders, and also working with market teams to align regional priorities, and deliver these through the markets.

Core Values

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Proficient in MMM and its potential applications

Skill Set

• Strong analytical capabilities
• A strong understanding of statistics and data‑driven insights generation
• Data analysis (mostly in excel)
  • Intermediate excel data analysis skills, including pivots, vlookups, sumifs, charting, macros (would be great but not critical), dynamic charting
• PowerPoint
  • Standard document creation
  • Ability to link excel to ppt to speed‑up document creation
• Database analytical skills
  • Not critical, but experience in PowerBI or similar would be useful
• Test and Learn
  • Ability to identify opportunities for Test & Learn projects, aligned to the overall adidas media planning approach
  • Scope Test & Learn projects
  • Support markets with the implementation
• Planning and Analytical Skills
  • Ability to derive robust and actionable insights out of data
  • Create hypotheses from insights that can feed into future planning
  • Translate MMM output and associated criteria into specifications to be used in the development of campaigns – media mix, flighting, full funnel
• Communication Skills
  • Articulate and confident
  • Proactive – you will need to be a self‑starter, able to prioritise tasks and resource utilisation across all areas of the hub deliverables.
  • Collaborative – you will need to work with local markets and convince them to adopt your processes and recommendations
  • Clear thinker and clear communicator – you will need to be able to translate complex analytics to audiences less familiar with analytics

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

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