Programmatic Channel Lead — Growth & Revenue

Premier Inn Limited; City of London, Chalk Hill; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading hotel chain is seeking a Programmatic Channel Executive to enhance digital marketing efforts. You will manage advertising campaigns, analyze performance metrics, and collaborate closely with the marketing team to drive brand strength and increase hotel occupancy. Proven experience in Programmatic/Display advertising and a data-driven mindset are essential. This full-time role promotes innovation in a creative environment and offers hybrid working arrangements.

Benefits

Up to 10% matched pension

Up to 60% discount on stays

Annual Incentive up to 15% Bonus

Qualifications

• Proven experience in Programmatic/Display advertising.
• Ability to interpret performance metrics and translate them into actionable insights.
• Good grasp of how channels work together to drive results.
• Able to work independently and manage multiple projects.

Responsibilities

• Manage Programmatic/Display channels ensuring effective campaign execution.
• Build relationships with external agencies for strategic alignment.
• Deliver reporting and data analysis to track KPIs and inform strategy.
• Collaborate with marketing teams for unified strategies.
• Identify growth opportunities and improve campaign performance.

Skills

Programmatic/Display advertising

Data-driven mindset

Digital media mix

Project management

Job description

A leading hotel chain is seeking a Programmatic Channel Executive to enhance digital marketing efforts. You will manage advertising campaigns, analyze performance metrics, and collaborate closely with the marketing team to drive brand strength and increase hotel occupancy. Proven experience in Programmatic/Display advertising and a data-driven mindset are essential. This full-time role promotes innovation in a creative environment and offers hybrid working arrangements.