Product Marketing Lead: GTM Strategist & Storyteller

Yoto Limited; United Kingdom; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

A leading audio content company is seeking a Product Marketing Lead to develop go-to-market strategies and drive product positioning. The ideal candidate will have over 7 years of experience in product marketing in a fast-paced DTC or eCommerce environment. Responsibilities include crafting product narratives, collaborating across teams, and conducting consumer research. The role offers a competitive salary and the chance to work flexibly in a hybrid environment in the UK.

Benefits

Hybrid working

Financial protection benefits

Private Medical Insurance

25 days holiday plus extra

Volunteer days

Company socials and celebrations

Qualifications

• 7+ years of experience in product marketing, brand strategy, or consumer marketing in a high-growth DTC or eCommerce environment.
• Proven track record of launching products and owning GTM strategies end to end.
• Excellent communication and presentation skills.

Responsibilities

• Develop compelling positioning, messaging, and value propositions for each product.
• Lead end-to-end GTM planning for all product launches.
• Drive consumer research and testing to validate positioning.

Skills

Strategic thinking

Storytelling

Consumer psychology

Collaboration

Leadership

Communication skills

Agility

Education

Bachelor's degree

Job description

A leading audio content company is seeking a Product Marketing Lead to develop go-to-market strategies and drive product positioning. The ideal candidate will have over 7 years of experience in product marketing in a fast-paced DTC or eCommerce environment. Responsibilities include crafting product narratives, collaborating across teams, and conducting consumer research. The role offers a competitive salary and the chance to work flexibly in a hybrid environment in the UK.