Prestige Activation Manager - UK

Patron; City of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading beverage company in London is seeking a Customer Marketing professional to implement BTL strategies and drive customer engagement. The ideal candidate will have at least 3 years of experience in marketing within the spirits or beverage industry. This role demands strong stakeholder management, presentation skills, and an ability to thrive in a fast-paced environment. Competitive benefits including flexible work arrangements and a family-friendly culture are offered.

Benefits

Competitive Pay Package

Flexible work arrangements

Access to E-learning Platforms

Qualifications

• Minimum 3 years experience within Marketing or Commercial On Trade.
• Experience of delivering customer activations, events or Advocacy programs.
• Experience of the Spirits and/or Beverage industry in the market is essential.

Responsibilities

• Implementing the BTL strategy for defined geography.
• Finding the winning formula for customers and consumers.
• Building long-term relationships with key strategic customers.

Skills

Channel expert

Strong presentation skills

Fluent command in English

High energy and driven

Self-starter

Job description

Welcome to London! A fantastic opportunity to join the Customer Marketing team in one of Europe’s biggest markets. Becoming a key member of the On Trade Channel, responsible for the flawless implementation of the BTL channel strategy with our partner customers. Working alongside a team of Customer Marketing Managers dedicated to the Channel.

You will be an integral member of the Winning In Key Cities strategy for London and a business partner for customer activation. Positively pushing the boundaries, whilst connecting stakeholders from across the business to deliver execution that balances guest, customer, and brand objectives. Being at ease making decisions, evaluating performance, and driving continuous improvement to stay two steps ahead of the competition. All with a fewer, bigger, better mentality.

Operating at pace, being able to multi-skill effectively and being at ease leading projects are all essential skills needed to excel within this role.

RESPONSIBILITIES

• Implementing the BTL strategy for WIKC/Hotspots for a defined geography, working cross functionally to deliver execution aligned to brand strategy. Elevating our execution to deliver maximum return and the triple win for the guest, our customers and brands.
• Finding the winning formula for our customers and consumers, whilst building our brands for the long-term.
• Comfortable identifying gaps and evolving toolkits to deliver the level of personalization needed to win.
• With an external focus, owning the activation agenda for a defined range of customers. Working in partnership with Sales & Advocacy.
• Building long-term relationships with key strategic customers, internally & externally.
• Contribute to the IAP cycle. Bringing a WIKC/Hotspot perspective to the BTL discussion.
• Maximise ROI from A&P, setting clear objectives for all investment decisions and evaluating in a timely manner. Including GTN spend.
• Amplifying ‘Gold’ activations, working cross functionally to elevate brand building execution.
• Ongoing management of A&P budgets, including phasing and invoice/PO processes.
• Business partner for priority customers. Owning the BTL activity proposal for customer tenders.

SKILLS

• Channel expert, with a strong knowledge of how the priority customers operate, the key barriers to success and how to win through partnership.
• Thrives on being a key contact for customers, whilst balancing internal and external priorities.
• At ease engaging and motivating others, driving joint ownership between functions (internal or external).
• Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player.
• High energy and driven, at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum.
• A self-starter, with the ability to work under pressure and deal with ambiguity.
• Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities.
• Advanced in prioritisation and making bold choices.
• Strong presentation skills and at ease flexing to the moment / audience.
• Fluent command in English. Essential.

EXPERIENCE

• Minimum 3 years experience within Marketing or Commercial On Trade.
• To clarify, this must include experience of delivering customer activations, events or Advocacy programs. Be that whilst working for a Brand Owner, Agency or in the trade with leading regional/national customer(s).
• Experience of the Spirits and/or Beverage industry in the market is essential.
• Advanced knowledge of the channel achieved by working directly with or for key customers (in a Marketing or Commercial capacity).
• Proven track record in positive stakeholder management.
• Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.

LEADERSHIP & CULTURE FIT

• Belonging: Creating a culture of belonging where people feel appreciated for who they are.
• Self-Awareness: High levels of self-awareness, reflective, understand strengths and weaknesses and impact on others.
• People Agility: Understanding and relating to people and navigating tough situations to harness performance.
• Results Agility: Consistent delivery of results in first-time situations by inspiring teams.
• Mental Agility: Think critically, penetrate complex problems and expand possibilities with fresh connections.
• Change Agility: Curiosity, experimentation, ability to handle change, growth mindset.

BENEFITS

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered (volunteer day)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies
• Flexible work arrangements (depending on role/office/site location)
• Access to E-learning Platforms and Career Development programs
• Travel Discounts (hotel and car rental)

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.