PPC Marketing Executive

Admiral Group Plc; Cardiff; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading UK insurance company is seeking a motivated individual to join their marketing team as a PPC Acquisition Specialist. This role involves supporting the Acquisition Campaign Manager, optimizing PPC campaigns, analyzing data, and managing multiple projects. Candidates should have a strong background in PPC, excellent analytical skills, and a keen interest in performance marketing. The company offers a people-first culture with great benefits including up to 38 days holiday and opportunities for professional growth.

Benefits

33 days holiday including bank holidays

Option to buy or sell annual leave

Up to £3,600 of free shares

Qualifications

• Ability to report on large data sets effectively.
• Experience in running remarketing and retargeting campaigns.
• Passion for PPC and performance marketing.

Responsibilities

• Supporting the Campaign Manager in all tasks.
• Building and implementing acquisition campaigns.
• Reporting and monitoring campaign results.
• Liaising with compliance to ensure ad copy adheres to regulations.

Skills

Exceptional knowledge and experience with PPC

Strong analytical skills

Excellent knowledge of Excel

Excellent communication skills

Ability to manage multiple projects

Ability to show initiative

Experience in Display and/or Social Media Advertising

Google Ads certification

Tools

Google Ads

SA360

Job description

An exciting opportunity has arisen within the marketing team at Admiral. Do you want to be part of an in-house Acquisition team?

If the answer’s yes, please read on…

We’re looking for someone who’s highly motivated and can support our Acquisition Campaign Manager and wider acquisition team. The team focuses on delivering excellence through PPC account optimisation, data analysis and building relationships with our suppliers (e.g. Google, Microsoft & Meta).

We’re looking for someone who has:

• Exceptional knowledge and experience with PPC
• Strong analytical skills, and is comfortable at handling and reporting on large data sets
• Excellent knowledge of Excel and presenting data
• An exceptional eye for detail
• An ability to own and balance multiple projects
• Excellent communication skills, both verbal & written
• A passion for PPC and an interest in all things performance marketing
• Ability to be able to make relevant, and effective, CPA and TROAS Bid strategy adjustments and ad copy recommendations
• Great time-management skills and can prioritise tasks without support
• Ability to show initiative and is incredibly proactive
• Experience of running remarketing and retargeting campaigns
• Experience in Display and /or Social Media Advertising (not compulsory but preferred)
• Google Ads certified (not compulsory but preferred)
• SA360 experience (not compulsory but preferred)

Some things that you’ll be doing:

• Supporting the Campaign Manager in all tasks as required
• Building and implementing new acquisition campaigns, and accounts, according to briefs
• A/B testing and reporting
• Working closely with product owners to support their business targets, in line with our team priorities and generally strong stakeholder management skills
• Reporting and monitoring acquisition campaign results and spend against our budget expectations and targets
• Monitoring competitor activity and discovering new opportunities
• Making recommendations to improve performance and to drive further efficiencies
• Identifying any deviations in performance
• Liaising with compliance to ensure our ad copy adheres to FCA regulations
• Ensuring that our technology is functioning correctly and raise, or fix, any issues

Think you’ve got what it takes? Then send us your CV and covering letter with details of why you’re suitable for this role.

Please note - we may close this vacancy early if we receive lots of applications or business priorities change.

Admiral: Where You Can

We take pride in being a diverse and inclusive business. It's a place where you can Be You, and show up as you are. We’re committed to fostering a people-first culture where everyone is accepted, supported, and empowered to be brilliant. You can, Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to £3,600 of free shares each year after one year of service.

Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave.

We’re proud of our people-first culture. In fact, we've been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years! We’re fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics.

Our fantastic benefits make sure our colleagues have a great work-life balance; You can view some of our other key benefits here.

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