Performance Marketing Executive Marketing · London HQ ·

Verifiedforpets; Greater London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

A leading petcare brand in London seeks a Performance Marketing Executive for a full-time role. The successful candidate will manage acquisition campaigns and derive insights to optimize growth. Key responsibilities include launching paid social campaigns and analyzing performance metrics. Ideal applicants should have experience in DTC brands and a data-driven mindset. The position offers hybrid work, comprehensive health plans, and generous leave policies.

Benefits

25 days annual leave

Health & dental cash plan

Core hours / Hybrid working

Dog friendly office

Remote working options

Bike to work scheme

Enhanced family leave

Pension scheme

Qualifications

• Hands-on experience in performance marketing is essential.
• Ability to interpret data and translate insights into actions.
• Experience in testing and learning within a fast-paced environment.

Responsibilities

• Launch and optimise paid social campaigns, focusing on Meta and Applovin.
• Support structured test-and-learn roadmap for campaigns.
• Track, analyse, and report on D2C metrics.
• Collaborate with the Performance Creative team and others.
• Stay informed on platform updates and industry trends.
• Propose business cases to trial new platforms.

Skills

Experience working for a high‑growth DTC brand

Launching and optimising paid social campaigns

Strong analytical skills

Understanding of CRO

Knowledge of subscription economics

Familiarity with attribution models

Data‑driven mindset

Job description

📍Location: London - Hybrid
📈 Reporting to: Head of Growth
💚Role type: Full-time / Permanent

As Performance Marketing Executive, you’ll be a key driver in our mighty growth engine — managing high-impact acquisition campaigns and delivering insights that fuel smarter optimisation.

Reporting into the Head of Growth, you’ll bring a solid mix of strategic awareness and hands‑on execution to scale our acquisition machine. This is a role for someone who thrives in a high‑growth environment, enjoys problem‑solving with data, punches above their weight and is motivated by delivering measurable impact and results they can own.

You’ll run campaigns, follow the data, and keep leveling up performance, making sure Wuffes shows up in a meaningful way wherever people are searching, scrolling or clicking. This role is a unique opportunity to shape, scale, and accelerate growth within one of the fast‑growing petcare brands worldwide, with opportunities for accelerated career growth.

📒 Your responsibilities:

• Launch and optimise paid social campaigns. Primary focus on Meta and Applovin, with experimentation channels in the mix.
• Support the development and delivery of a structured test‑and‑learn roadmap — from creative iterations to bidding strategies and audience segmentation.
• Track, analyse, and report on D2C metrics including CAC, ROAS, LTV, and channel performance, sharing insights that shape ongoing improvements.
• Collaborate closely with our in‑house Performance Creative team, Retention, and Brand to ensure campaigns are data‑informed and aligned to growth objectives.
• Be the voice of growth internally. Stay informed on platform updates, tools, and industry trends to help identify opportunities for continuous optimisation.
• Put forward business cases to trial new platforms and effectively communicate on results, including comprehensive recommendations on which platforms to take forward.

✅ What you bring:

• Experience working for a high‑growth DTC brand, or performance marketing agency.
• Hands‑on experience launching and optimising paid social campaigns.
• Strong analytical skills with the ability to interpret data, build reports, and translate insights into actionable recommendations.
• Solid understanding of CRO and what makes a high converting landing page.
• Knowledge of subscription economics and how that relates to acquisition goals.
• Familiarity with attribution models and performance measurement frameworks.
• A proactive, data‑driven mindset with a passion for testing, learning, and growing within a fast‑paced challenger brand.

💚Perks of the Pack

• Time to recharge - 25 days annual leave (plus bank holidays) to reset, relax and adventure
• Health & dental cash plan - Everyday health and dental bills covered, because looking after our people comes first
• Core hours / Hybrid working - Our set office days are Monday, Wednesday and Friday, with core hours of 10am‑4pm.
• Dog friendly office - Obviously! Bring your pup to work with you.
• Remote working - Fancy a change? Work from anywhere (time‑zone permitting) for two weeks in summer and two weeks in winter
• Bike to work scheme - Ditch the commute stress and cycle to work
• Enhanced family leave - More support for life’s important moments and milestones
• Pension scheme - Enroll in the Wuffes pension scheme

If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.