Performance Marketer

Wild Dose Ltd; City of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A high-growth gut-health brand in London is seeking a Growth/Performance Marketing Manager to drive direct-to-consumer marketing across multiple platforms. The ideal candidate will have extensive experience in scaling DTC brands, managing ad budgets, and optimizing campaigns for conversion. Join a fast-paced team that's focused on innovation and creative solutions in the supplement space. The role offers a competitive salary, flexible working conditions, and the opportunity to make a significant impact on the brand’s growth.

Benefits

Competitive salary

Two performance-based bonuses

Flexible working

25 Days Annual Leave + Birthday off

Regular team dinners and activities

Qualifications

• Strong experience in direct response marketing for DTC brands.
• Proven ability to scale advertising campaigns profitably.
• Curiosity and analytical mindset towards market metrics.

Responsibilities

• Manage performance across Meta, TikTok, and Google Ads.
• Lead A/B testing and CRO experiments for customer journey improvement.
• Analyze ad performance and adjust strategies accordingly.

Skills

3+ Years of paid marketing experience/direct response

Experience running performance marketing for a DTC brand

Knowledge of Meta and TikTok Ads

Funnel and landing page optimisation

Ability to interpret CRO tests

Tools

Google Ads

VWO

Google Optimize

Triple Whale

Webflow

Job description

Direct message the job poster from Wild Dose

Wild Dose is a rapid growth DTC gut-health brand, leading the way in the UK for its category! We are at an exciting new chapter in our story as we are looking to rapidly expand the team and take the company to new heights! Currently, we are well defined as one of the leaders in the supplement space and we are about to take the next leap into bloat‑free freedom by staking our claim to one of the biggest wellness companies in the UK. We want the best, brightest and most ambitious along for the ride!

About the Role

We’re looking for a Growth/Performance Marketing Manager who’s obsessed with scaling DTC brands profitably and knows their way around the metrics that actually move the needle. You’ll own performance across Meta, TikTok, and Google, working closely with our creatives, developers, and brand team to launch, test, and optimise campaigns that drive serious growth.

This isn’t a media buying‑only role – it’s part strategy, part CRO, part attribution science. If you're curious, analytical, and creatively‑driven, this is your playground.

What You’ll Be Doing

This role is both strategic and operational. You will be fully accountable for leading D2C growth across global markets, with a core focus on scaling performance in the UK. You will own performance and budgets and report into our Founder. Other duties include:

• 🛒 Buying across Meta, TikTok & Google Ads – managing budgets, scaling winners, killing losers, and running new angles
• 📊 Finding new growth avenues
• 🧪 Running landing page A/B tests and CRO experiments – working with devs and designers to increase conversion rates and improve customer journeys
• 📊 Developing ad concepts using data – analysing creative performance and briefing in new ideas based on scroll‑stopping insights along with the team and creative strategists.
• 🔍 Improving attribution and reporting – refining models and helping the team better understand CAC, LTV, and blended ROAS across platforms
• 🤝 Collaborating with designers, copywriters, and developers – briefing, reviewing, and iterating quickly to support agile creative testing
• 🚀 Scaling what works – identifying winning campaigns, expanding reach, and ensuring efficient, profitable growth
• Funnel and landing page optimisation

You Should Apply If…

• You have 3+ Years of paid marketing experience/direct response
• You’ve run performance marketing for a DTC brand (essential), ideally in CPG, wellness, skincare, supplements, or similar
• You know Meta and TikTok Ads inside out, and you’re comfortable managing Google Ads (Search, Performance Max, Shopping)
• You can spot a leaky funnel from a mile away and know how to fix it
• You’ve built and interpreted CRO tests using tools like VWO, Google Optimize (RIP King), Shoplift or similar
• You care about attribution – even if you hate how messy it is – and you know how to build better visibility across platforms
• You thrive in fast‑moving teams and don’t wait for permission to test something new
• You love working with creative and can brief clearly with performance insights in mind
• You’re comfortable owning budget and performance – but also enjoy team input and collaboration

Bonus Points For

• Experience with tools like Triple Whale, Motion, Northbeam or Mixpanel
• Strong understanding of post‑purchase LTV or subscription funnels
• Hands‑on experience building pages in Webflow, Replo, or similar
• A soft spot for great packaging, bold copy, or brands with personality (👋 that’s us)

What You’ll Get

• A pivotal role in a brand with real momentum
• Working closely with the founder
• A culture that values creative thinking and performance
• Freedom to test, learn, and scale fast
• Competitive salary + two performance‑based bonuses
• Flexible working (3 days in office, 2 WFH – Monday and Friday)
• Product perks, of course 💊
• 25 Days Annual Leave + your Birthday off!
• Regular team dinners, activities and lunches
• A really really nice team

Location

UK (Hybrid – 2x Days WFH, 3x Days in Battersea Office)

Type

Full‑time

Ready to Make Ads That Actually Work?

Drop us your CV, a short note about your recent wins, and (if available) examples of campaigns or landing pages you’ve helped scale. We’re excited to meet you.