Partner Development Director

Optimizely; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading digital marketing technology company in the UK is seeking a Partner Development Director to lead partner-related business development. This role is crucial for driving new license revenue through strategic partner engagement, focusing on partnership development with key digital agencies and system integrators. The ideal candidate will have 5-7+ years of experience in partner management, with established connections in the digital marketing field, and will manage executive-level relationships effectively.

Qualifications

• 5-7+ years of Partner Management experience with agency connections.
• Experience with digital marketing technology.
• Strong relationship management skills with partners.

Responsibilities

• Lead partnership development and execution for sales.
• Manage executive-level relationships strategically.
• Coordinate technical enablement for partners.
• Generate and qualify partner-sourced leads.

Skills

Partner Management

Digital Agency Connections

Sales Presentation

Relationship Management

Co-selling

Job description

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The Partner Development Director is responsible for partner-related business development with key, established US digital agency and system integrator partners, on a national basis. This dynamic partner sales role is the lead partner-facing resource focused on partnership development. They are an integral part of our national sales team and will have significant impact on developing Optimizely’s delivery partnerships in North America. The Partner Development Director is responsible for driving new license revenue through partner relationships, primarily via partner-sourced and co-sell models. The Partner Director will ensure that their managed partners are maintaining appropriate sales and technical enablement requirements to meet the partner levels of the Optimizely Partner Program. This position requires working with partners to identify and nurture prospect leads to meet individual quarterly and annual sales targets.

Job Responsibilities

Lead end-to-end partnership development and execution, driving strategic alignment and measurable commercial impact

Coordinate technical enablement for partner developers to support successful solution delivery and adoption

Design and deliver partner sales enablement and education programmes to improve partner effectiveness and readiness

Own joint solution development and go-to-market (GTM) planning with partners, from strategy through execution

Collaborate on solution and capability development to expand partner offerings and address customer needs

Maintain accurate and up-to-date CRM data across partners, leads, and opportunities to ensure pipeline visibility and reporting integrity

Drive partner-led bookings and revenue growth

Generate and qualify partner-sourced leads to build a strong joint pipeline

Influence bookings through partner engagement across the sales lifecycle

Relationship Management

Build and manage executive-level relationships through structured exec mapping and engagement plans

Map and align regional sellers with partner organisations to maximise coverage and effectiveness

Lead and facilitate Quarterly Business Reviews (QBRs) to track performance, priorities, and growth opportunities

Co-Marketing & Demand Generation

Leverage global marketing plans and resources to support partner demand generation initiatives

Drive joint PR activity, customer case studies, and partner-led events in collaboration with partner marketing teams

Knowledge and Experience

• 5-7+ years of Partner Management experience and established agency connections in CXM, eCommerce, CMS or Experimentation technologies in partner facing sales capacities.
• Success working with digital agency, system integrator or design/UX partners in the digital marketing technology space.
• Robust understanding of partner ecosystems and relationships with leading SIs and/or digital agencies.
• Direct Experience managing Accenture and/or Avanade is a plus.
• Comfortable preparing business plans, speaking to and presenting to groups of medium-sized audiences.
• Direct experience managing Accenture or Avanade is a plus. Primarily a sales background but some technical understanding is highly valued.