Paid Social Media Executive

Blinds 2Go Limited; Nottingham; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading window coverings company in the United Kingdom seeks a Paid Social Media Executive for a 6-month fixed-term contract. The role involves managing and optimizing paid social campaigns across various platforms and collaborating with internal teams to enhance brand performance. Ideal candidates will demonstrate a strong interest in social media and possess previous experience in digital marketing. This position offers an opportunity to contribute to innovative marketing strategies in a dynamic environment.

Qualifications

• Strong interest in social media and digital advertising.
• Previous experience in paid social or digital marketing.
• Excellent attention to detail with creative and performance data.

Responsibilities

• Set up, monitor and optimise paid social campaigns.
• Use platform tools to understand audience behaviour.
• Produce reports outlining results and optimisation recommendations.

Skills

Social media interest

Digital advertising experience

Attention to detail

Communication skills

Analytical mindset

Job description

Role Overview

Job Title: Paid Social Media Executive

Department: Marketing

Reports to: Paid Social Media Manager

Job Type: 6-month Fixed Term Contract (Maternity Cover)

The Paid Social Media Executive will be responsible for delivering, optimising and reporting on paid social advertising campaigns for Blinds 2go. Working closely with the Paid Social Media Manager and the wider Marketing Team, you will help ensure campaigns are targeted, effective and continually improving. You will contribute to driving brand awareness, customer acquisition and overall performance across paid social channels through data‑led decisions, creative testing and consistent campaign management.

Company Overview

At Blinds2Go our people are our stars, we believe our team will help us on our journey to realise our dream in becoming the fastest growing, most loved and most efficient window coverings company in the world.

Transparency – We lead by example and inspire others to achieve excellence in the right way.

We focus on what matters with a sense of urgency, we quickly adapt and constantly innovate to meet customer needs.

Accountability – We take ownership and are responsible for our actions and decisions.

Meritocracy – We set challenging but realistic targets and deliver results in a passionate way, Integrity and hard work are at the core of our culture, we go the extra mile.

Responsibilities

• Set up, monitor and optimise paid social campaigns across Meta, TikTok, Pinterest and other platforms.
• Work with the Paid Social Media Manager and our agency to ensure campaigns meet performance targets.
• Use platform tools and analytics to understand audience behaviour and creative performance.
• Ensure all creative assets meet brand guidelines and support campaign objectives.
• Work closely with the Paid Social Media Manager, agency partners and the wider Marketing Team to plan and review campaigns.
• Create clear briefs for the Content Team and agency partners.
• Communicate campaign timelines, requirements and performance updates to relevant stakeholders.
• Support campaign setup including asset preparation, tracking links, audiences and budgets.
• Monitor daily spend, pacing and performance using spreadsheets and platform tools.
• Follow internal processes for tracking, approvals and asset management, coordinating with the agency when required.
• Analyse performance against KPIs such as ROAS, CPA, CTR, CPC and engagement metrics.
• Produce reports outlining results, insights and optimisation recommendations.
• Assist with weekly, monthly and ad-hoc performance summaries for the wider business, including agency insights.

Person Profile

• Strong interest in social media, digital advertising and emerging platform trends.
• Previous experience in paid social, digital marketing or a related role (in‑house or agency).
• Excellent attention to detail, especially when reviewing creative, targeting and performance data.
• Clear and confident communicator, able to work effectively with internal teams, agency partners and stakeholders.
• Analytical mindset with the ability to interpret data and produce meaningful performance insights.
• Quick to learn systems, tools and product knowledge to support effective campaign delivery.

Seniority Level

Associate

Employment Type

Contract

Job Function

Marketing

Industry

Retail