Paid Search Strategist

Discovery Design Limited; North East; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading digital marketing agency in the UK seeks a Paid Search Strategist to manage and optimise Google Ads campaigns. You'll focus on achieving client goals through data-driven strategies while collaborating with specialists to drive exceptional ROI. Ideal candidates will have over 3 years of experience, a track record of success in PPC, and strong communication skills. This role offers hybrid working, flexible hours, and a chance to develop your skills with cutting-edge technology.

Benefits

Enhanced holiday allowance

Flexible working hours

Regular team building events

Training and personal development

Qualifications

• Minimum of 3 years of experience managing Google Ads campaigns.
• Strong expertise in campaign setup and optimisation.
• Proficiency with analytics tools to drive campaign success.

Responsibilities

• Manage and optimise PPC campaigns in Google Ads.
• Utilise technology to analyse performance and automate workflows.
• Communicate campaign performance and insights to clients.

Skills

Experience managing Google Ads campaigns

Data-driven mindset

Excellent communication skills

Proven track record in PPC

Tools

Google Ads

Google Analytics

Job description

We’re looking for a Paid Search Strategist to join our team. This is an excellent opportunity to work in the fast-paced world of web development and digital marketing, managing millions in annual ad spend and delivering measurable growth for a diverse portfolio of UK and global clients.

You’ll play a pivotal role in creating, optimising, and scaling paid campaigns within Google Ads, supported by our industry-leading technology that integrates data, performance tracking, and automation to help you focus on strategy and results.

You’ll bring a blend of analytical thinking, creativity, and commercial awareness, using data to craft campaigns that make a real difference. Working alongside our developers, designers, and marketing specialists, you’ll help shape digital strategies that drive exceptional ROI for our clients and contribute to our agency’s continued growth.

At Discovery Design, you’ll be part of a thriving digital agency using cutting-edge tools and insights to push the limits of what paid media can achieve.

Responsibilities:

• Manage and optimise PPC campaigns in Google Ads to achieve client goals
• Utilise our proprietary technology to analyse performance, automate workflows, and uncover growth opportunities
• Develop and implement audience targeting strategies that deliver highly relevant and efficient campaigns
• Conduct detailed keyword research to identify opportunities and improve campaign effectiveness
• Write compelling and original ad copy that aligns with each client’s brand and objectives
• Run A/B tests and data-driven experiments to continuously refine and improve results
• Communicate campaign performance and insights clearly to clients through regular reports and reviews
• Collaborate with internal teams to align PPC strategies with broader digital marketing and creative initiatives
• Stay current with industry trends, new tools, and emerging strategies to maintain a competitive edge

Requirements:

• Minimum of 3 years of hands‑on experience managing Google Ads campaigns (agency or in‑house)
• Proven track record of delivering results and driving ROI through paid search campaigns
• Strong expertise in Google Ads campaign setup, optimisation, and reporting
• Proficiency with analytics tools such as Google Analytics or GA4
• Data‑driven mindset with the ability to interpret and act on performance insights
• Excellent communication and presentation skills
• Proactive, detail‑oriented, and motivated to achieve success for clients and the agency

If you’re passionate about digital marketing and want to work at an agency managing millions in ad spend for clients around the world, supported by cutting‑edge technology that makes your job more effective and strategic, we’d love to hear from you.

Please include examples of your previous campaign results or performance achievements in your application. If you’d like to send us multiple documents or different formats, we also take applications at [e-mail].

• 🏠 We're hybrid - giving you time to focus at home and collaborate as a team.
• 🧘♀️ We offer flexible working hours to help you find a work life balance.
• 🤝 We truly believe that collaborative working achieves the best results.
• 🏝️ We offer an enhanced holiday allowance, which grows with you.
• 🗓️ We have exciting regular team building events.
• 🌮 We bring the team together through their passion for food every month.
• 👨💻 Work on a beautiful Mac with the best software to help achieve your best work.
• 👨🏫 We provide training and actively encourage personal development.