Paid Search Manager

SheMed Limited; City of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A female-focused health company in London is seeking a Paid Search Manager to manage and optimise paid search campaigns across platforms. The ideal candidate will have 1-5 years of experience in high-budget campaigns, particularly in healthcare. This role offers a competitive salary and comprehensive benefits, including a health-care cash plan and pension contributions. Join a mission-driven team dedicated to closing the women's health gap.

Benefits

Competitive salary

25 days holiday

Health-care cash plan

Life insurance cover of 4× salary

Pension contribution matched up to 5%

Cycle-to-work scheme

Qualifications

• 1–5 years' experience in healthcare or regulated industries.
• Strong knowledge of keyword strategy to support synergy.
• Proven success in scaling paid search campaigns.

Responsibilities

• Manage strategy and optimisation of SEM and paid media campaigns.
• Conduct A/B testing of assets and landing pages.
• Monitor campaign performance daily and adjust as needed.

Skills

Experience running high-budget Google campaigns

Knowledge of SEO principles

Excellent copywriting skills

Strong analytical skills

Communication skills

Job description

SheMed is a female‑founded, female‑focused health company transforming how women access care. In under a year we have become the fastest‑growing GLP‑1 programme in the UK backed by $50M Series A funding, unicorn status and recognised as Highly Commended in the Lloyds Bank British Business Excellence Awards.

We’re also proud winners of the Best Small Employer category at the Women in Tech Employer Awards 2025, celebrating our commitment to creating an empowering, inclusive workplace for women in health and technology.

SheMed is on a mission to close the gender gap in healthcare and put women’s health front and centre.

This is an office‑based role, located in Euston, London. We operate Monday to Friday, 9 am to 6 pm.

Paid Search Manager

We’re seeking a skilled and performance‑driven Paid Search Manager to help manage, optimise and scale our paid search campaigns across multiple platforms. You’ll play a key role in crafting compelling ad copy, refining targeting, testing new approaches, and monitoring performance to maximise results.

What You Will Work On

• Help manage strategy and optimisation of SEM and paid media campaigns across Google Ads, YouTube, Bing, programmatic display, and PMAX.
• Manage and optimise keyword and bidding strategy to drive conversions while maintaining efficient CPA.
• Conduct A/B testing of assets, landing pages, copy, and audiences to identify high‑performing strategies.
• Monitor campaign performance daily and adjust budgets, bids, and targeting as needed.
• Implement and manage robust conversion tracking strategies using Google Tag Manager and GA4.
• Collaborate with the data team to ensure accurate conversion tracking and reporting.

What We’re Looking For

• 1–5 years’ experience running high‑budget Google campaigns, ideally in healthcare or regulated industries.
• Strong knowledge of SEO principles, keyword strategy, and content alignment to support paid + organic synergy.
• Excellent copywriting, creative briefing, and testing capabilities.
• Strong analytical skills and expertise in tracking (server‑side, UTMs, pixels).
• A test‑and‑learn mindset with proven success in scaling paid search campaigns.
• Strong communication skills and a collaborative approach to working with cross‑functional teams.

What We Offer

• A mission‑driven team focused on closing the women’s health gap.
• Competitive salary.
• An environment with modern tooling, minimal tech debt, and fast feedback loops.
• 25 days holiday.
• Breakfast and all‑day snacks.
• Monthly socials and dress‑up days.
• Health‑care cash plan including physio, digital clinical appointments, and wellbeing for you, your partner, and children.
• Life insurance cover of 4× salary.
• Pension contribution matched up to 5%.
• Cycle‑to‑work scheme.

Please note that offers of employment are subject to receipt of satisfactory references and an enhanced DBS check.

DIVERSITY

We believe that difference inspires a better, healthier world. That’s why it’s at the heart of everything we do. From our people to our products, difference enriches every part of our business and creates a culture based on equality of opportunity, and in which all employees can progress their careers. We’re committed to creating an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, colour, religion, sex, pregnancy status, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, and any other characteristic protected by applicable law.