Multi-Channel Marketer Apprenticeship

Exeter College; Exeter; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading educational institution in Exeter is offering an apprenticeship as a Multi-Channel Marketer. In this role, you will develop and implement digital marketing campaigns across various online platforms. Candidates should have a creative mindset, be business-oriented, and willing to learn about social media and SEO principles. Entry requirements typically include GCSE grade 4 in English and Maths. Support will be provided to meet any additional requirements, ensuring a strong foundation for a marketing career.

Qualifications

• Ideally need GCSE grade 4 in English and Maths.
• Business-minded with an interest in market trends.
• Confidence in using IT.

Responsibilities

• Define and implement digital campaigns across various platforms.
• Contribute to marketing execution and strategy.
• Monitor and analyze online activity.

Skills

Understanding of social media

Data analysis

SEO knowledge

Content management

Creative thinking

Education

GCSE grade 4 in English and Maths

Tools

Content management systems

Spreadsheet software

Job description

As a Multi-Channel Marketer you will define, design, build and implement digital campaigns across a variety of online and social media platforms to reach, engage with and retain customers, promoting a product or service.

This Apprenticeship is aimed at those looking to start a career in Marketing, and job roles such as Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator and more. Learners should be business-minded, with an interest in market trends.

You will:

• Develop your knowledge of social media within a business
• Learn the principles of keywords and optimisation
• Learn about content management systems and website creation
• Learn how to analyse and create data reports
• Learn about imaging, video, website and spreadsheet software

Topics include:

• How to effectively reach your target audience
• Marketing strategy and communication
• SEO and the web
• Fundamentals of coding

Apprentices will need to be working towards and achieve the following job role requirements before their End Point Assessment (EPA):

• Contributes towards marketing execution and strategy
• Has involvement in the companies social media channels
• Has the avenue to run a marketing campaign
• Reviews, monitors and analyses online activity
• Applies at least two of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click

This Apprenticeship is for you if you have a creative mind, are interested in market trends and are confident using IT. You should also be business minded and analytical.

Every employer is different and therefore the entry requirements can vary. As a guide, you ideally need GCSE grade 4 in English and Maths.

If you are 19 or over, functional skills are not required unless requested by the apprentice’s employer.

However, we will work with you and provide additional support to help you achieve their requirements, either prior to your Apprenticeship or during the delivery of your programme.

If you have questions or would like to speak to someone, our team of Customer Service Advisers can help answer your questions or direct your enquiry to the correct team.
Speak to us today on 01392 400500 or send us a message using our contact form: www.exe-coll.ac.uk/contact .