Media Analyst

greene king; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading pub company in the UK is seeking a Media Insight Analyst to enhance campaign performance and drive sales growth. The role involves analysing multi-channel marketing efforts, developing reports, and working closely with finance and various stakeholders. Candidates should possess a strong understanding of media metrics and tools such as GA4 and Google Ads, with experience in delivering actionable insights. The position offers competitive salary and unique perks, including discounts and career development opportunities.

Benefits

Competitive salary

33% discount for employees

Free employee assistance programme

50% discount at Greene King Inns

£1,500 referral bonus

Access to wage before payday

Retail discounts up to 30%

Qualifications

• Proven experience in media or marketing analytics within a multi-channel environment.
• Strong understanding of media metrics and campaign performance drivers.
• Ability to deliver insights that improve ROI to drive sales growth.

Responsibilities

• Analyse campaign performance to identify optimisation opportunities.
• Develop and maintain media reporting and dashboards for stakeholders.
• Collaborate with finance and analytics teams for robust reporting.

Skills

Media or marketing analytics experience

Understanding of media metrics (CPM, CTR, CPA, ROAS)

Proficiency with GA4, Google Ads, Meta Ads Manager

Ability to translate data into actionable insights

Experience with attribution or media mix modelling

Tools

GA4

Google Ads

Looker Studio

Power BI

Job description

As Media Insight Analyst, you will…

• Analyse campaign performance across paid and organic channels to identify optimisation opportunities
• Develop and maintain cross-channel media reporting and dashboards for stakeholders
• Support A/B testing and test‑and‑learn programmes to improve campaign effectiveness
• Deliver insights on paid investment impact to achieve ROI improvement targets
• Collaborate with finance and digital analytics teams to ensure robust reporting and alignment

What you’ll bring…

• Proven experience in media or marketing analytics within a multi‑channel environment
• Strong understanding of media metrics (CPM, CTR, CPA, ROAS) and campaign performance drivers
• Proficiency with tools such as GA4, Google Ads, Meta Ads Manager, Looker Studio or Power BI
• Ability to translate complex data into clear, actionable insights and recommendations
• Experience with attribution modelling or media mix modelling (desirable)

Company Description

As a Media Insight Analyst, you will uncover actionable insights from campaign performance to improve ROI and drive £15m in sales growth. You’ll work closely with marketing and finance teams to optimise media spend and deliver data‑driven recommendations.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220‑year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Additional Information

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well‑known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance programme – mental health, well‑being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…