Marketing Manager - Loyalty & Cultivation

Cancer Research UK; Stratford-upon-Avon; Hybrid; GBP 39,000 - 45,000; Full time

Job summary

A leading charity organization in the UK seeks a Marketing Manager for its Loyalty & Cultivation team. This role involves shaping the marketing strategy to enhance supporter engagement and retention. You will lead a team, manage multi-channel campaigns, and ensure alignment with business goals. The ideal candidate has strong leadership capabilities, a data-driven mindset, and experience in loyalty marketing. Join us in the mission to beat cancer by inspiring and retaining our supporters. The position offers a salary of £39,000 - £45,000 and a 12-month fixed-term contract, with flexible working options.

Benefits

Generous benefits package

Career development opportunities

Good work-life balance policies

Qualifications

• Team management experience, with proven leadership skills and ability to manage competing priorities.
• Significant experience translating marketing strategy into tactical delivery plans.
• Strong understanding of end-to-end supporter journeys and integrated campaigns.

Responsibilities

• Manage a team of Marketing Executives and Senior Marketing Executives.
• Own the team’s approach to loyalty marketing with data-led recommendations.
• Plan and deliver multi-channel campaigns that meet audience KPIs.

Skills

Leadership skills

Creativity

Data analysis

UX principles

Marketing strategy

Campaign planning

Job description

.Marketing Manager - Loyalty & Cultivation page is loaded## Marketing Manager - Loyalty & Cultivationlocations: Stratford (2 Redman Place)time type: Full timeposted on: Posted 2 Days Agotime left to apply: End Date: January 19, 2026 (7 days left to apply)job requisition id: R032714**Award-winning teams. Limitless creativity. An industry transformed.****Marketing Manager – Loyalty & Cultivation**£39,000 - £45,000 plus**Reports to:** Loyalty & Cultivation Marketing Lead**Department:** Marketing, Fundraising and Engagement**Contract:** 12 month fixed-term contract**Hours:** 35 hours per week (we are open to compressed hours in this role)**Location:** Stratford, London w/ high-flex (1 – 2 days per week in the office)**Visa sponsorship:** You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is **not** able to offer visa sponsorship.**Closing date:** 18 Jan 2026, 23:55We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to fully complete the work history section of the online application form for us to be able to assess you quickly, fairly, and objectively.If you require more time to apply as part of a reasonable adjustment, please contact [e-mail] as soon as possible.**Interview date:** From 21 Jan 2026**At Cancer Research UK, we exist to beat cancer.**We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That’s why we’re looking for someone talented, someone who wants to develop their skills, someone like you.This role is an exciting opportunity to shape the marketing strategy and delivery of cross-channel, mass marketing activity to drive loyalty and cultivate ongoing support from people who have chosen to support Cancer Research UK. At CRUK, we are lucky to have a substantial database of supporters who have helped us in our commitment to funding world-class research which drives forward advances in the prevention, diagnosis and treatment of cancer. The Loyalty & Cultivation team looks after the campaigns and journeys which these supporters receive, across multiple channels, to motivate, engage and inspire them to continue their journey with us. We are looking for an experienced and creative marketer to join the team, bringing together stakeholders from across the organisation to shape and deliver key strategies and campaigns to inspire and retain supporters across the range of products CRUK has to offer.* Line managing a team of Marketing Executives and Senior Marketing Executives; supporting their development and managing workload across the team.* Support the Lead to translate the Marketing, Fundraising and Engagement operating plan and budget into an audience marketing plan and budget. Define and develop the audiences and product offerings that need activating as part of this marketing plan and manage the development and delivery of cross-channel integrated briefs* Own the team’s approach to loyalty marketing, making strong, data-led recommendations that balance audience and business need and shape the mass journeys supporters receive* Manage the planning, set-up, delivery and analysis of integrated multi-channel campaigns that meet and exceed specific audience KPIs, working with media and creative agencies. Particularly relevant channels are email, paid social and display, postal mailings, SMS and telemarketing.* Manage the content and creative production, testing and optimisation process, ensuring campaign assets are fully aligned with Brand messaging and other communications themes* Collaborate with teams across Marketing & Digital to identify and implement strategic marketing opportunities and ensure holistic supporter journeys for CRUK audiences* Work with digital and data experts from across marketing and the wider organisation to improve communications and better engage our audiences* Manage the continuous testing and analysis of campaigns, spotting opportunities to optimise ongoing activity and making recommendations to improve the effectiveness of future campaigns* Team management experience, with proven leadership skills and the ability to manage competing priorities for yourself and others* Significant experience translating marketing strategy into tactical delivery plans by channel, audience and budget* Proven experience planning and delivering multi-channel campaigns that meet campaign KPIs, with a particular focus on email, paid social, display and postal mailings and the associated tools and metrics* Strong understanding of end-to-end supporter journeys and the role of different channels in fully integrated campaigns* Relevant experience of marketing to existing supporters, customers or managing loyalty schemes* Relevant experience of managing and motivating agencies to drive maximum value from relationships* Data-driven with a strong understanding of UX principles and relevant experience of interpreting results and recommending opportunities for optimisationOur organisation values are designed to guide all that we do.**Bold:** Act with ambition, courage and determination **Credible:** Act with rigour and professionalism **Human:** Act to have a positive impact on people **Together:** Act inclusively and collaborativelyWe’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you.We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.You can explore our benefits by visiting our .Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen. Please contact [e-mail] or **0**20 3469 8400 as soon as possible. Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.