Marketing Manager B2B

Preferred Travel Group; City of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A prominent luxury travel company in London is seeking a Manager, B2B Marketing to lead marketing efforts and drive revenue in the B2B sector. This role includes developing marketing plans, collaborating with various teams, and supporting loyalty marketing initiatives. The ideal candidate has a solid background in B2B marketing, strong project management skills, and experience in hospitality or luxury travel.

Qualifications

• Solid background in B2B trade marketing.
• Experience in hospitality, luxury travel, tourism, or agency preferred.
• Understanding of the travel trade ecosystem.
• Highly organized with excellent project management skills.
• Creative, collaborative, and solution-oriented.

Responsibilities

• Develop and execute B2B marketing plans.
• Collaborate to develop goals and KPIs.
• Support marketing and communications for loyalty programs.

Skills

B2B marketing

Data analysis

Project management

Communication skills in English

Microsoft Office proficiency

Job description

Position Overview

The Manager, B2B Marketing leads marketing efforts that drive awareness and/or revenue in the B2B space for luxury travel. Audiences include corporate travel managers, travel advisors, meeting planners, and prospective hotels and consulting clients. This role supports Preferred Travel Group’s (PTG) growth across corporate, leisure, meetings & events (MICE), consulting, and development segments.

Managerial Relationship

The manager reports to the Global Director, Portfolio Marketing and works closely with the Global Sales (Corporate, Leisure, MICE), Loyalty Marketing, Regional Marketing, Development, PR, and Creative teams.

Duties & Responsibilities

Travel Trade Marketing

• Develop and execute B2B marketing plans for corporate, leisure, and group segments.
• Develop and execute the content strategies for B2B media, newsletters, Preferred’s B2B websites, and digital placements.
• Oversee marketing for the Preferred’s consulting business (PTG Consulting, Calliope Collective).

Loyalty Marketing

• Act as the I Prefer marketing liaison for our internal sales teams, driving Preferred Planner member awareness and engagement.
• Support marketing and communications for Preferred Planner, including managing inquiries and points awards.
• Ensure the Sales team is educated on the loyalty program and develop supporting collateral.

Co-operative Marketing

• Develop B2B marketing opportunities that can be offered to member hotels as part of Preferred’s cooperative marketing program.
• Support Global Sales in selling and delivering these opportunities to hotels.

Development Marketing Support

• Support marketing for Development, with the goal of building awareness of Preferred in the independent hotel and investor communities.

Measurement & Optimization

• Collaborate with business and analytics teams to develop goals and KPIs, and report on ROI to improve future campaigns and marketing investments.

Qualifications

• Solid background in B2B, trade marketing.
• Experience in hospitality, luxury travel, tourism, or agency preferred.
• Understanding of the travel trade ecosystem (TMCs, travel advisors, corporate buyers, MICE).
• Skilled in data analysis and reporting to inform marketing decisions.
• Highly organized with excellent project management skills.
• Strong communication skills in English.
• Proficient in Microsoft Office.
• Creative, collaborative, and solution-oriented.

Working Conditions

This role will be based out of our Preferred Travel Group office in Central London. With our in‑office philosophy, our associates are expected to be in the office at least three days per week, supporting a healthy balance between in‑person collaboration and flexible remote work.

We take pride in our vibrant and inclusive culture, which thrives on meaningful connection, shared purpose, and cross‑functional teamwork. In‑office engagement plays a vital role in fostering spontaneous collaboration, accelerating innovation, and strengthening relationships across teams. It also provides valuable opportunities for mentorship, professional development, and a deeper sense of community.

Please note: While the current expectation is a minimum of three days per week in the office, this may evolve over time in alignment with business needs and our continued commitment to culture‑building.

Some domestic and international travel may be required for trade shows, events, and meetings.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing

Industries

• Hospitality