Marketing Manager

Pinksheep Marketing Limited; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading B2B marketing firm in the UK is seeking a Senior B2B Marketing Manager to drive impactful marketing strategies. The ideal candidate will own all marketing activities, focusing on generating qualified leads while enhancing brand presence. Responsibilities include campaign design, managing the marketing calendar, and tracking KPIs to showcase ROI. This role offers the chance to influence strategy within a growing, sustainability-focused business, working closely with senior leadership and sales teams.

Benefits

Direct access to senior leadership

Influence over marketing strategy

Opportunity to work in a sustainability-focused business

Qualifications

• Proven experience in a B2B marketing role within professional services.
• Demonstrable track record of generating qualified leads.
• Exceptional copywriting and communication skills required.

Responsibilities

• Own and develop the central marketing activity.
• Design and deliver B2B marketing campaigns focused on lead generation.
• Lead the evolution of the brand in the B2B market.
• Track and report on marketing KPIs, demonstrating ROI.

Skills

B2B Marketing

Lead Generation

Campaign Management

Copywriting

Data-Driven Decision Making

Brand Strategy

AI Utilization

Sustainability Communication

Job description

Salary: Negotiable, depending on experience

We’re looking for a senior, commercially driven B2B Marketing Manager to join Pinksheep in a newly created role with real influence. This is a high-impact position reporting directly to the Sales and Operations Directors, working closely with our Business Developers and Sales Account Managers to shape how Pinksheep shows up in the market.

The core focus of this role is to generate high-quality, qualified leads for our Business Development team, while building a strong, credible brand presence in the corporate and enterprise market. You’ll define and deliver a B2B marketing strategy that supports pipeline growth, improves conversion, and positions Pinksheep as a leader in sustainable promotional merchandise.

This role is ideal for someone who enjoys owning the full marketing engine — strategy, execution, performance — and who understands how great marketing directly fuels commercial success.

Key Responsibilities

Lead the Marketing Function

Own and develop Pinksheep’s central marketing activity, managing internal and external resources to ensure alignment, collaboration, and consistency across all marketing output.

B2B Demand Generation & Lead Quality

Design and deliver B2B marketing campaigns focused on generating qualified leads for Business Developers. Work closely with sales to define target audiences, lead criteria, messaging, and handover processes.

Partner with Business Developers and Sales Account Managers to create impactful sales tools, presentations, case studies, and campaign materials that support client acquisition, upselling, and retention.

Own the full marketing calendar across channels including website, email, LinkedIn, content, events, PR, and sales collateral, ensuring activity is cohesive, data-driven, and commercially focused.

Brand & Market Positioning

Lead the evolution of the Pinksheep brand in the B2B market, ensuring a consistent tone of voice and clear value proposition that resonates with corporate decision-makers.

Sustainability & Purpose-Led Marketing

Clearly and credibly communicate Pinksheep’s sustainability credentials and platforms, including Ora, EcoVadis, and GreenMark, positioning us as a trusted partner and avoiding greenwashing.

Define, track, and report on marketing KPIs including lead volume, lead quality, conversion rates, and pipeline contribution. Use insight and analysis to refine strategy and demonstrate ROI.

Client & Partner Engagement

Develop marketing initiatives that strengthen relationships with existing clients and strategic partners, supporting long-term partnerships and repeat business.

Core Brand Projects

Deliver central brand assets such as sales brochures, product guides, campaign toolkits, case studies, and thought leadership content that spans multiple product categories.

Cross-Functional Collaboration

Work closely with Sales, Operations, Account Management, and Product teams to ensure marketing activity supports wider business objectives and delivers measurable commercial impact.

About You

• Proven experience in a B2B marketing role, ideally within a service-led, professional services, or SME environment (examples of successful projects and campaigns must be provided).
• Demonstrable track record of generating qualified leads and supporting sales pipelines.
• Exceptional copywriting and communication skills.
• Strong understanding of brand identity and creative design principles.
• Strong understanding of B2B buyer journeys, lead nurturing, and sales alignment.
• Excellent knowledge and real world application of using AI.
• Highly organized, data-driven, and commercially focused.
• Excellent communication and storytelling skills.
• A genuine interest in sustainability and responsible business.

Why Join Pinksheep?

• A newly created, senior role with genuine influence over strategy and growth.
• Direct access to senior leadership and close collaboration with sales.
• The opportunity to shape B2B marketing in a purpose-led, sustainability-focused business.
• Work with leading corporate brands while helping to drive positive environmental impact.

Pinksheep is a fast-growing B2B merchandise and fulfilment business working with some of the world’s most recognisable brands. We help companies use branded merchandise in smarter, more impactful ways — strengthening relationships, telling better stories, and doing it all more responsibly.

We’re known for combining creative thinking, operational excellence, and sustainability — underpinned by our proprietary platforms, including Ora, which brings transparency and accountability to merchandise sustainability without greenwashing.

After delivering a record year of growth, we’re now investing in next phase — and marketing sits right at the heart of that ambition.

Apply now

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