Marketing Manager

UBT Pty; Alton; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A leading PPE company is seeking a Marketing Manager to oversee the marketing strategy from their Alton office. This role allows for hybrid working up to two days a week and offers a salary range of £55,000 to £65,000, along with a variety of employee benefits including profit-sharing, additional leave, and a pension contribution. Ideal candidates should have extensive marketing experience and a strong understanding of both digital and traditional marketing channels.

Benefits

Profit-share bonus scheme

Employer pension contribution of 4%

31 days off per year

Death in service

Sickness allowance: 5 paid sick days

Specsavers vouchers

Training and development opportunities

Qualifications

• Significant experience leading marketing teams and initiatives.
• Proven track record in marketing plan development and execution.
• Comprehensive experience in digital and offline marketing channels.

Responsibilities

• Deliver, track, and report on marketing goals and KPIs.
• Lead marketing team to deliver identified objectives.
• Manage budget and resource allocation effectively.

Skills

Leadership

Marketing plan development

Budget management

Digital marketing

CRM systems

Content creation

SEO knowledge

Team collaboration

Education

Degree in business/marketing

Tools

HubSpot CRM

Job description

Overview

Our client, a well-established leader in the PPE sector, is seeking an experienced Marketing Manager to join their growing team. Based at their office in Alton, Hampshire, this role offers the flexibility of hybrid working up to two days per week. This is an exciting opportunity to become part of a reputable, family-run business that is entering an ambitious phase of growth.

Responsibilities

• Deliver, track and report on the agreed marketing goals and KPIs
• Own the definition and effective implementation of the marketing plan
• Lead generation performance and contribution
• Team leadership and management to deliver marketing goals
• Resourcing of the marketing team, including onboarding and performance management of external talent and suppliers
• Budget definition and spend management
• Support implementation of brand initiatives
• Alignment and integration with other functions and teams
• Marketing processes, systems and tools definition and leverage
• Input to marketing strategy and annual business planning process
• Define the lead generation strategies and campaign plans
• Leverage the profitable lead generation system to create profitable marketing sales growth with consistent ROI
• Create effective working relationships with other functions to facilitate high performance marketing outcomes
• Influence the setup and effectiveness of HubSpot CRM including reporting, data cleansing, list management and leveraging the HubSpot Customer Success Manager
• Effectively leverage AI to drive marketing effectiveness and efficiencies
• Contribute to cross-functional processes to enhance cashflow and profitability (e.g., marketing forecasting and planning cycles)
• Work with the marketing director to implement brand initiatives (e.g., create and maintain brand communities)
• Develop marketing content and collateral for lead generation and nurture campaigns (email, blogs, lead magnets, website content, video, graphics, expos/trade shows)
• Involvement in SEO / GEO performance projects and plans
• Ensure product launch and introductions plans are delivered effectively and on time
• Maintain consistent brand messaging, tone of voice and visual identity across channels

Requirements

• Significant experience leading marketing teams, initiatives/projects and delivering results
• Proven track record in marketing plan development and execution; some experience in strategy definition
• Budget management and resource allocation experience
• Comprehensive experience in digital and offline marketing channels
• Deep understanding of CRM systems and marketing automation
• Experience in marketing management, market segmentation and campaign management
• Strong understanding of digital analytics, SEO, and marketing technology platforms
• Ability to foster collaborative teamwork across functions
• Ability to create engaging content and interact effectively with all business functions
• Ideally degree-qualified in business/marketing

Benefits

• Salary: £55,000 - £65,000 basic
• Company-wide all-staff profit-share bonus scheme
• Employer pension contribution of 4% of basic salary
• Additional days off: 31 days per annum (8 bank holidays, 21 days annual leave), plus birthday leave and a charitable activity day
• Death in service
• Laptop
• Sickness allowance: 5 paid sick days per year
• Specsavers vouchers: free eye test and £50 voucher for glasses if required for computer use
• Monthly employee recognition awards
• Quarterly team-building/offsite events
• Free parking & EV charging
• Training and development opportunities
• Bi-weekly Friday lunch provided

Note: This description is limited to the information provided and does not include every potential benefit or obligation of the role.

Location: Alton, Hampshire, United Kingdom