Marketing Executive

Johnson Controls; Manchester; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading technology company located in Manchester is seeking a Digital Marketing Specialist to elevate their digital marketing strategy. You'll develop and execute campaigns across SEO, PPC, email, and social media, while working closely with the Head of Marketing. The ideal candidate will have at least 5 years of digital marketing experience in B2C, proficiency in tools like Google Ads and SEO platforms, and a creative mindset to support brand performance growth. This role requires a proactive approach to drive innovation.

Qualifications

• 5 years of experience in digital marketing, ideally in a B2C environment.
• Proficiency in Google Ads, Meta Business Suite, and SEO tools.
• Strong analytical skills and experience in data-driven decision-making.

Responsibilities

• Develop and execute multi-channel digital marketing campaigns.
• Plan, launch, and optimise paid social campaigns across platforms.
• Monitor and analyse campaign performance using Google Analytics.

Skills

5 years of experience in digital marketing

Proficiency in Google Ads

Meta Business Suite knowledge

Strong analytical skills

Excellent communication skills

Tools

Google Analytics

SEO tools

Eloqua

InDesign

Adobe Express

Canva

Job description

Digital Marketing Role

We’re looking for a strategic and hands‑on Digital Marketing Specialist. You’ll play a key role in implementing, and optimising campaigns across multiple channels, to drive performance and results. This is not just a campaign-focused role; it’s a chance to shape how our brand shows up across digital channels, influence customer journeys, and directly contribute to business growth.

You’ll work closely with the Head of Marketing to translate high-level strategy into actionable plans. This is a role for someone who thrives on both creativity and data, who can spot trends before they peak, and who’s ready to elevate our digital marketing from good to exceptional.

Key Responsibilities

• Develop and execute multi‑channel digital marketing campaigns (SEO, PPC, email, social media, content, display)
• Plan, launch, and optimise paid social campaigns across platforms such as Meta, LinkedIn, TikTok, and Pinterest.
• Monitor and analyse campaign performance using tools like Google Analytics and Salesforce.com
• Manage the company website, liaising with the digital marketing agency ensuring content, product portfolio, and visuals are accurate and aligned with brand guidelines.
• Conduct A/B testing and conversion rate optimisation across landing pages and ad creatives
• Support the Head of Marketing in strategy development, budgeting, and reporting
• Stay up to date with marketing and digital trends, tools, and best practices to drive innovation

Requirements

• 5 years of experience in digital marketing, ideally in a B2C environment
• Proficiency in Google Ads, Meta Business Suite, SEO tools and marketing automation platforms (preferably Eloqua)
• Creative and design skill preferable with experience of design software – (e.g InDesign/Adobe express/Canva etc)
• Strong analytical skills and experience with data-driven decision-making
• Excellent communication and project management skills
• Ability to work independently and collaboratively across teams
• A proactive mindset with a passion for digital innovation