Manchester - Senior Digital Marketing Manager

Mission Mars; Manchester; On-site; GBP 40,000 - 45,000; Full time

Job summary

A hospitality group in the UK is seeking a Senior Digital Marketing Manager to own and evolve the digital strategy. This role requires 5+ years of experience in digital marketing, a hands-on approach to CRM using Atreemo, and strong performance marketing skills. You'll manage campaigns, drive traffic and conversion, and collaborate with teams to enhance guest experiences across multiple venues. Competitive salary with up to 30% bonus.

Benefits

Competitive salary + bonus scheme

Pension scheme

Loyalty bonus

50% discount on food & drink

Free or discounted tickets to events

Wellbeing support

Collaborative office culture

Growth opportunities

Qualifications

• 5+ years digital marketing experience, ideally in hospitality or leisure.
• Hands-on CRM experience using Atreemo.
• Proven experience with GA4 (reporting, analysis, attribution).
• Proven track record in performance marketing across Meta + Google.
• Agency management experience with commercial accountability.

Responsibilities

• Own and evolve the digital strategy across CRM, web, and paid media.
• Lead campaign planning for priority moments such as Oktoberfest and Christmas.
• Manage paid channels with agencies to drive traffic, bookings, and revenue.
• Build and maintain dashboards that track channel and campaign performance.
• Champion digital best practice across the business.

Skills

Digital marketing experience

CRM experience using Atreemo

Experience with GA4

Performance marketing expertise

Agency management

Data literacy

Integrated campaign execution

Comfortable with fast-paced environments

Tools

Atreemo

GA4

Meta

Google

Job description

Reports to: Senior Brand Manager - Albert’s Schloss

Location: UK (Hybrid)

Salary: £40K-£45K + up to 30% bonus

About Mission Mars

Mission Mars is an award-winning, fast-growing hospitality group with over 1,600 team members across over 40 locations – including Albert Hall, Albert’s Schloss, Albert’s Schenke, and Rudy’s Napoletana. Voted a World Class place to work by Best Companies in 2024, we’re scaling quickly with new venues opening every month.

We’re hiring a Senior Digital Marketing Manager who blends creativity with commercial discipline. You’ll drive digital performance across paid, owned, and earned channels, making sure Albert’s Schloss shows up with energy, relevance, and consistency.

This role needs someone who can think strategically, is analytical, and deliver hands-on.

Key Responsibilities

Digital Strategy & Execution

• Own and evolve the digital strategy across CRM, web, and paid media
• Lead campaign planning for priority moments such as Oktoberfest and Christmas

CRM & Audience Growth

• Own CRM strategy and execution using Atreemo
• Build targeted email programmes to drive booking frequency and customer value
• Develop guest lifecycle journeys

Performance Marketing

• Manage paid channels with agencies (Meta, Google, PMAX) to drive traffic, bookings, and revenue
• Build structured test-and-learn activity; optimise ROI and CPA
• Hold agencies to commercial and reporting expectations

Digital Trading & Web

• Own website performance; continuously improve conversion, UX, and SEO
• Manage event pages, booking flows, and menu updates
• Collaborate with operations to improve guest experience pre-visit

Analytics & Insight

• Build and maintain dashboards that track channel and campaign performance
• Use insight to inform decisions and improve future activity
• Communicate how digital contributes to commercial outcomes

Leadership & Collaboration

• Champion digital best practice across the business
• Support development of junior team members
• Work closely with Senior Brand Manager, Ops, and Sales

Skills & Experience

Must-Have

• 5+ years digital marketing experience, ideally in hospitality or leisure
• Hands-on CRM experience using Atreemo
• Proven experience with GA4 (reporting, analysis, attribution)
• Proven track record in performance marketing across Meta + Google
• Agency management experience with commercial accountability
• Strong data literacy (reporting, attribution, funnel analysis)
• Experience planning and executing integrated, multi-channel campaigns
• Comfortable working at pace across multiple venues and stakeholders

Nice-to-Have

• Preferred experience with Collins, Toggle, and Wireless Social

What’s in it for you

• Competitive salary + bonus scheme of up to 30% per annum (paid quarterly)
• Pension scheme
• Loyalty bonus
• 50% discount on food & drink at all Mission Mars venues
• Free or discounted tickets to gigs and events at Albert Hall
• Wellbeing support & employee assistance programmes
• A vibrant, collaborative office culture with regular socials and events
• Real opportunities for growth in a fast-growing, ambitious business

You will hear back from us within 7 days of application.

No agencies please.

At Mission Mars, we’re committed to an inclusive and accessible recruitment process for everyone. If you need any reasonable adjustments at any stage of your application or interview, just let us know on [e-mail]