Loyalty Marketing Lead - Data-Driven Offers

Morrisons; Bradford; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading UK retailer is seeking a Marketing Manager to enhance customer loyalty through targeted offers. The candidate will define communication strategies using data, analyze campaign effectiveness, and mentor a team to manage the loyalty program. Strong analytical skills and experience in retail loyalty programs are essential. This role offers significant benefits including discounts, an annual bonus scheme, and career development opportunities, all within a vibrant office in Bradford.

Benefits

15% in-store discount

10% discount for a friend

Annual bonus scheme

Career progression opportunities

Generous holiday entitlement

Market-leading pension scheme

Healthcare benefits

'MyPerks' discount with retailers

Free parking onsite

Enhanced family leave

Private healthcare

Car allowance

Qualifications

• Experience in customer loyalty, ideally within a large retail business.
• Strong analytical skills for managing commercials and understanding customer needs.
• Experience leading teams in a fast-paced environment.

Responsibilities

• Define customer communication strategies using data.
• Analyze campaign performance for continuous improvement.
• Collaborate with team members to ensure relevant offers.
• Mentor team and manage the loyalty program budget.

Skills

Analytical skills

Commercial thinking

Data segmentation

Empathy

Job description

A leading UK retailer is seeking a Marketing Manager to enhance customer loyalty through targeted offers. The candidate will define communication strategies using data, analyze campaign effectiveness, and mentor a team to manage the loyalty program. Strong analytical skills and experience in retail loyalty programs are essential. This role offers significant benefits including discounts, an annual bonus scheme, and career development opportunities, all within a vibrant office in Bradford.