Lead, Advertising Measurement (London) London, United Kingdom

Applied Intuition Inc.; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading advertising technology firm based in London is seeking an Ads Measurement Lead to drive success for advertising partners. This role involves optimizing performance metrics, collaborating with sales teams, and utilizing measurement insights to enhance brand performance. The ideal candidate will have at least 6 years of experience in ad research or tech, and a deep understanding of measurement practices. The position offers significant opportunities for personal and professional growth within a dynamic environment.

Benefits

Global Benefit programs

Family Planning Support

Mental Health & Coaching Benefits

Private Medical and Dental Scheme

Bike to Work scheme

Qualifications

• 6+ years in ad research or ad tech experience.
• Familiarity with the ad measurement landscape.
• Expertise in reach, resonance, and execution of measurement.

Responsibilities

• Drive advertising measurement and performance optimizations.
• Collaborate with sales teams and develop performance strategies.
• Support the execution of innovative primary research.

Skills

Data-driven storytelling

Ad research

Ad tech

Collaboration

Quantitative analysis

Communication skills

Job description

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 116 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

Reddit is looking for an Ads Measurement Lead in London (supporting CPG + Retail) to help our advertising partners succeed on our platform. This role will be an integral part of the Marketing Sciences team and overall Marketing organization – driving our value proposition to agencies and brands by demonstrating the power and performance of Reddit as a media platform. In short, we’re looking for a measurement lead with a marketers mindset. This Lead will be a key partner to our sales team, fusing best practices, industry knowledge, and critical thinking to help clients achieve their brand and performance goals on Reddit. This role will be focused on supporting the Sales team to help win in the CPG/Retail vertical; growing full funnel revenue through measurement, partnerships and signals excellence.

As Reddit is a rapidly growing company, your primary responsibilities will evolve over time and there is a significant opportunity to drive impact within Reddit and support your own career growth. This role reports directly to the Head of Measurement, EMEA.

Responsibilities:

• Daily responsibilities will span across advertising measurement, performance optimizations, vendor development, advertising strategy, teaching and supporting our sales team, and research.
• Measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion and mobile tracking, 1st and 3rd party insights storytelling, and custom research.
• Collaborate closely with Client Account Managers to gain a deep understanding of clients’ campaign setups, measurement stack and performance goals, as well as collaborate closely with Product & PMM.
• Translate global best practices into EMEA context, creating playbooks and best practices for EMEA specific campaigns.
• Translate data insights into actionable recommendations with clear justifications and expected outcomes, maintaining regular communication of vertical updates and optimization suggestions to our team.
• Leverage measurement results to drive sales impact - developing benchmarks, case studies, media & creative best practices, and refinement/optimization to our audience and targeting strategy to improve efficiency and effectiveness.
• Partner with Sales, Marketing, and Brand Strategy to develop compelling storylines that highlight opportunities for Reddit advertisers and our competitive advantage. Join key client meetings as a subject matter expert to provide technical guidance and objection handling.
• Develop and support our go-to-market teams in EMEA with your measurement expertise, industry knowledge, and insights specific to market nuances.
• Support the execution of innovative primary research that amplifies our narrative and value proposition to advertisers, and the development of insights products that position Reddit as a curator of business-critical learnings to advertisers.
• The ideal candidate is someone who possesses the ability to collaborate effectively, identify & understand issues, and work effectively to create long‑term solutions.

Who you are:

• A data‑driven storyteller that’s passionate about measurement to inspire and drive action.
• 6+ years in ad research or ad tech – at a research vendor, media owner, client or agency partner – with significant experience working closely with Offline Sale Lift partners.
• You are familiar with the ad measurement landscape and the primary vendors, products, and services that advertisers use to measure performance & brand - and how it all works from a technical perspective.
• A knowledge of experimentation and familiarity with the underlying statistical methods.
• Expertise in these three areas of measurement across verticals:
• Reach: impressions, viewability, on‑target percentage, brand safety, etc.
• Resonance: brand awareness, consideration, intent, etc.
• Experience optimizing toward DR focused KPIs, as well as knowledge of holistic media planning to support brand awareness and performance campaigns in tandem.
• Experienced in executing incrementality testing, developing test+learn agendas and working with engineering + product teams on advanced measurement cases.
• You have a strong background in the execution, analysis, and presentation of quantitative advertising research.
• Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research together into a cohesive and compelling story of strategic importance.
• Experience working with measurement vendors to bring new services and capabilities to life at a technology company.
• Exceptional written and oral communication skills – you’re articulate and engaging.
• Motivated self‑starter who thrives in unstructured environments on an evolving team.
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support.
• Family Planning Support.
• Mental Health & Coaching Benefits.
• Group Personal Pension Scheme with Employer match.
• Private Medical and Dental Scheme.
• Income Replacement Programs.
• Bike to Work scheme.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment‑Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We do not sell your personal information or disclose it to any third party for marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.