Influencer Relations Manager

Frontier Developments plc; Cambridge; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading video game developer in Cambridge seeks an Influencer Relations Manager to shape influencer strategies across multiple titles. The role involves developing engagement tactics, managing relationships with influencers, collaborating with internal teams, and driving creative campaigns. Ideal candidates have a passion for gaming, experience in the industry, and excellent communication skills. Competitive salary and benefits including health support and flexible working arrangements are offered.

Benefits

Success-based annual bonus

Private family healthcare

Flexitime working hours

In-house subsidised catering

Support with relocation

Cycle to Work scheme

Social activities and events

Qualifications

• Experience in influencer marketing or creator partnerships is a plus.
• Knowledge of platforms like YouTube, Twitch, TikTok is essential.
• Ability to travel internationally.

Responsibilities

• Develop and implement influencer engagement strategies.
• Build and maintain relationships with influencers and stakeholders.
• Manage day-to-day influencer relationships.
• Collaborate with PR, community, and brand teams.
• Drive creative ideas for influencer content opportunities.

Skills

Passion for gaming

Experience within the games industry

Interest in influencer space

Organisational skills

Excellent communication skills

Tools

Microsoft Suite

Job description

Frontier is an independent video game developer and publisher, crafting immersive gaming experiences with fun gameplay and unparalleled artistic quality. Renowned for its iconic creative management simulation games, Frontier captivates players worldwide with immersive and authentic game worlds. The modern studio is located in the vibrant technology hub of Cambridge (UK). The talented team at Frontier are dedicated to nurturing our existing portfolio and delivering our exciting future roadmap.

This role is offered on a full in-studio basis or a hybrid basis (minimum 3 days per week in the studio). We can provide a comprehensive relocation support package as part of any offer, should you need to relocate.

WHAT’S THE ROLE?

We’re looking for an Influencer Relations Manager to help shape and execute influencer strategies across our games. You’ll drive creative, data-informed campaigns and build strong relationships with creators. Working closely with internal teams, you’ll deliver impactful influencer-led activations that adopt a player-first approach and foster long-term creator advocacy and engagement.

WHAT YOU’LL BE DOING

• Develop and implement influencer engagement strategies and ideas across multiple titles.
• Build and maintain meaningful relationships with influencers, agencies, and key stakeholders.
• Manage day-to-day influencer relationships, focusing on long-term organic partnerships.
• Collaborate with PR, community, brand, and digital teams to deliver influencer-led campaigns.
• Drive creative ideas for influencer activations and content opportunities.
• Work with internal and external teams to select and implement influencers for paid activity, including setting and tracking KPIs.
• Prepare SOW documents and manage POs when required.
• Execute influencer strategies from start to finish across multiple products simultaneously.
• Perform reporting and analysis on influencer activities to measure impact and ROI.
• Support influencer elements at events, including invitations and logistics.
• Create and present influencer plans and ideas to key stakeholders.

WHAT YOU’LL BRING

• A passion for gaming, the industry and watching gaming influencers.
• Previous experience within the games industry, and understanding of publishing, community and/or PR in games.
• Interest and knowledge in the influencer space, including a strong knowledge of platforms such as YouTube, Twitch, TikTok, social media etc.
• Passionate about finding and supporting creators and influencers from a wide range of diverse backgrounds.
• Organised with the ability to multi-task across several projects at the same time.
• Proficient user of Microsoft Suite.
• Excellent communication, presentation and team-work skills.
• Ability to travel internationally.

BONUS IF YOU HAVE

• Experience in influencer marketing or creator partnerships, e.g. previous influencer dedicated role.
• Familiarity with paid influencer campaigns and KPI tracking.

WHAT WE CAN OFFER YOU

You will work with talented and passionate people to support, develop or publish our sophisticated and enduring games, in a creative, collaborative and inclusive environment. We love what we do, and we work hard to provide outstanding experiences for our players.

Wellbeing is a big focus at Frontier, and we are continually evolving how we can support our people. We encourage a healthy work/life balance and provide a range of wellbeing activities, initiatives and sessions to support both mental and physical health.

We offer a competitive salary and benefits package, which includes a success-based annual bonus, share option schemes, life assurance, private family healthcare, flexitime working hours, enhanced maternity/paternity leave, in-house subsidised catering, support with relocation, a Cycle to Work scheme, free bike servicing, and social activities and events.

We strive to create an environment where everyone can fully demonstrate their capability and potential. If you therefore need any reasonable adjustments to support you during the recruitment process, please speak to your Talent Acquisition representative.

For queries, please email: [e-mail]